HOLYWATER TECH
Category: Generative Media (Image / Video)
Ukraine-born AI-first entertainment tech company building a mobile-first "Netflix for vertical series" (microdramas) with AI-assisted content creation, reaching 85M+ users worldwide. HOLYWATER TECH was founded in 2020. The company is led by Bogdan Nesvit (co-CEO) & Anatolii Kasianov (co-CEO). Based in Kyiv, Ukraine (HQ; offices in Lisbon, Portugal and Los Angeles, USA). Team size: 101-500. Total funding raised: $22M. Latest round: Series A. Key investors include Horizon Capital, Endeavor Catalyst, Wheelhouse, FOX Entertainment.
- Founded
- 2020
- Headquarters
- Kyiv, Ukraine (HQ; offices in Lisbon, Portugal and Los Angeles, USA)
- Team size
- 101-500
- Total funding
- $22M
Value proposition
Builds "Hollywood 2.0" by pairing creators' imagination with AI efficiency to produce and distribute vertical short-form series (microdramas), books, and AI-generated content at scale, delivered through a mobile-first streaming model.
Products and solutions
My Drama (flagship #1 vertical streaming platform among US/European players), FreeBits (ad-supported vertical series app), My Passion (#1 independent digital book publishing platform among non-Chinese companies), My Muse (platform for vertical series produced with generative AI support).
Unique value
Leading Western player in the microdrama/vertical-series segment, using a systematic data-driven user engagement model and AI-assisted content production to scale rapidly with high retention, positioning itself as an alternative to Netflix/HBO/Hollywood.
Target customer
Global mobile consumers of short-form vertical video content (microdramas), book readers, and viewers of AI-generated series; primarily US and European audiences.
Industries served
Entertainment / Media streaming, Digital publishing, AI-generated content (comics, anime, microdramas)
Technology advantage
AI-first content production pipeline (generative AI for series, comics, anime, and audiobooks via My Muse), AI-powered personalization for user engagement, and a data-driven IP creation/testing/distribution infrastructure. Acquired AI-assisted VFX company Jeynix (facial animation, face replacement, de-aging, lip-sync) in 2026.
How they differentiate
Differentiates as the leading Western (non-Asian) microdrama player with Hollywood production values, AI-assisted content creation, and a data-driven engagement model — versus Asian-origin competitors like DramaBox and ReelShort that dominate the non-China market in in-app revenue.
Main competitors
DramaBox, ReelShort, MicroCo, GammaTime, AppReel, Tattle TV
Key partnerships
FOX Entertainment (strategic partnership + equity stake, Oct 2025, co-producing hundreds of vertical series), AMO Pictures (70+ new series, Nov 2025), Elefantec Global (Spanish-language vertical streaming pipeline), Second Rodeo (musical microdrama "Playback"), Owl & Co (industry report on vertical series audience).
Major milestones
Founded 2020 in Kyiv from Genesis ecosystem ($100K seed, team of 7), scaled to 85M+ users and ~$90M ARR, My Drama named Best Streaming Service of 2025, FOX Entertainment strategic partnership + equity stake (Oct 2025), $22M Series A led by Horizon Capital (Jan 2026), acquired AI-assisted VFX company Jeynix (2026).
Growth metrics
85M+ users worldwide across platforms; ~$90M annual revenue (ARR) achieved in 4 years; recognized as one of Europe's fastest-growing companies in 2025.
Market positioning
Category leader among Western players in the microdrama market (an $8-11 billion global vertical video market), with the largest confirmed funding round in the microdrama sector outside Asia.
Geographic focus
US and Europe (expanding from Ukraine-born base); competing against Asian microdrama platforms in the Western market.
About Bogdan Nesvit (co-CEO) & Anatolii Kasianov (co-CEO)
Bogdan Nesvit: Co-founder & co-CEO of HOLYWATER TECH; emerged from the Genesis ecosystem; UCL education; based in Los Angeles. Anatolii Kasianov: Co-founder & co-CEO (born 27 Oct 1995, Ukraine); software developer; co-founded HOLYWATER at age 24 as a university dropout; based in Portugal.
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Official website: https://www.holywater.tech/