Hup
Category: AI Agents
A vision-enabled AI home assistant designed to manage household accountability and routines through a proactive, 'sarcastic' persona. Hup was founded in 2025. The company is led by Stan Mattingly. Based in San Francisco, USA. Team size: 2-10. Total funding raised: Undisclosed. Latest round: Pre-Seed. Key investors include Founders, Inc., Hubert Thieblot.
- Founded
- 2025
- Headquarters
- San Francisco, USA
- Team size
- 2-10
- Total funding
- Undisclosed
Value proposition
Transforms mundane household chores into an engaging experience by using vision-based AI to proactively monitor tasks and provide humorous, real-time feedback and accountability.
Products and solutions
Hup Cam / Hup Smart Camera (Proprietary $120 smart home hardware), Sarcastic Jarvis AI Persona (Voice and vision-integrated software), Hup Mobile Application (Task tracking and remote monitoring interface), Household Accountability Engine (Vision-based chore detection system), Voice Mode (Optional $50 Early Access add-on with subscription tiers)
Unique value
Unlike traditional reactive assistants (Alexa/Siri), Hup is proactive and 'personality-driven,' using a sarcastic tone to 'nag' users about chores, which has proven highly viral on social media platforms like TikTok.
Target customer
Gen Z and Millennial apartment dwellers, roommates, and tech-savvy individuals seeking automated household management.
Industries served
Consumer Electronics, Smart Home Technology, Artificial Intelligence, Home Automation
Technology advantage
Leverages vision-based Large Multimodal Models (LMMs) to interpret physical environments in real-time, combined with a low-cost hardware strategy and a viral-first marketing growth loop.
How they differentiate
Proactive vision-based 'accountability' using a sarcastic AI persona that 'nags' users to complete chores, rather than waiting for reactive voice commands.
Main competitors
Josh.ai, Amazon (Alexa/Astro), Rabbit Inc., Wyze
Key partnerships
Founders, Inc. (Venture studio and primary investment partner), TikTok (Primary organic growth and marketing channel)
Notable customers
~2,000 devices shipped into households, Customers across all 50 US states and overseas
Major milestones
Founded Hup AI / joined Founders, Inc. studio in San Francisco (Jun–Jul 2025), Shipped first prototype units after Reddit virality (Jul 2025), PR Newswire product launch at $89; Founders, Inc.-backed (Aug 2025), Viral TikTok 'Sarcastic Jarvis' with 10M+ views; ~1,000 units shipped (Jan 2026), Retail Hup Cam at $120 with Voice Mode; ~2,000 devices shipped and 100M+ organic views (2026)
Growth metrics
Shipped ~2,000 Hup Cams; 100M+ organic social views YTD 2026; 777 Discord members; iOS 4.7 App Store; Android and web shipped; 50 states + overseas.
Market positioning
Consumer AI hardware and 'Agentic' home assistant targeting Gen Z and Millennial apartment dwellers.
Geographic focus
Global (via e-commerce), with a primary market focus on North America.
Patents and IP
No specific registered patents disclosed; proprietary IP resides in the custom persona logic and vision-to-action prompt engineering.
About Stan Mattingly
Stan Mattingly is a serial entrepreneur who founded College Deedz LLC in 2015, a platform that connected college students with seasonal employment. He later developed Hup as a weekend project to automate personal household accountability, which evolved into a venture-backed startup within the Founders, Inc. studio in 2025.
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Official website: https://www.withhup.com/