InsightPlay
Category: AI in Media / Gaming / Entertainment
An AI-first platform that deploys autonomous 'agentic' AI to optimize player acquisition, retention, and operational workflows for the global iGaming and sports betting industry. InsightPlay was founded in 2024. The company is led by Javier Troncoso. Based in Mexico City, Mexico. Team size: 11-50. Total funding raised: $500K. Latest round: Seed. Key investors include Jeffrey Haas, Marc Pedersen, Benjie Cherniak.
- Founded
- 2024
- Headquarters
- Mexico City, Mexico
- Team size
- 11-50
- Total funding
- $500K
Value proposition
Reduces operational overhead and increases player lifetime value by replacing manual workflows with autonomous AI agents that handle complex engagement and customer service tasks.
Products and solutions
Autonomous multichannel AI agents (acquisition, retention, reactivation, support), Voice + WhatsApp + Telegram + SMS conversational agents with shared memory/orchestration, AI Content & Influencer studio (AI-generated video/social campaigns), Predictive player behavior analytics and conversation intelligence, Compliance-ready stack (SOC 2, ISO 27001, GDPR, EU AI Act)
Unique value
Unlike generic CRM or chatbot tools, InsightPlay utilizes 'Agentic AI'—autonomous agents capable of making decisions and executing complex workflows specifically trained on iGaming data and player psychology.
Target customer
iGaming operators, sports betting platforms, and digital gaming media groups, with a primary focus on the LATAM and global markets.
Industries served
iGaming, Sports Betting, Online Gambling, Digital Media & Affiliate Marketing
Technology advantage
Combines proprietary agentic AI architecture with the founders' deep domain expertise in the LATAM market and sports media, allowing for highly localized and industry-specific automation that generic AI models cannot replicate.
How they differentiate
InsightPlay distinguishes itself through 'Agentic AI'—autonomous agents that execute complex workflows and decision-making tasks rather than just providing predictive analytics or rule-based CRM automation. It focuses on the intersection of deep iGaming domain expertise and localized LATAM market intelligence.
Main competitors
Optimove, Future Anthem, Fast Track
Key partnerships
Strategic angel backing from iGaming veterans (Jeffrey Haas ex-DraftKings/PokerStars; Marc Pedersen ex-Better Collective NA; Benjie Cherniak ex-Scientific Games), NVIDIA Inception member, Google for Startups, Vonage Startup Program (2026 cohort), Meta Tech Provider, Official AI Solutions Partner for SBC Summit Rio (Bruna AI Concierge), ProChile
Notable customers
Winpot, Codere, BetPro, StarPlay, Stake, EstelarBet, BetSala, JugaBet
Major milestones
Company founded in 2024 by veteran iGaming and media entrepreneurs Javier Troncoso and Cristian Barbosa., Achieved ISO 27001 and SOC 2 certification ~7 months after incorporation (announced Dec 2025)., Closed $500,000 Seed round in January 2026 backed by Jeffrey Haas, Marc Pedersen, and Benjie Cherniak., Named Official AI Solutions Partner for SBC Summit Rio (Feb/Mar 2026); deployed Bruna AI event concierge., Won Industry Innovation of the Year – Latin America at SBC Summit Americas 2026.
Growth metrics
Scaled to LinkedIn-reported 11-50 employees; closed $500K Seed in January 2026; achieved ISO 27001/SOC 2 within ~7 months of incorporation; won SBC Americas 2026 Industry Innovation of the Year (LATAM); expanded customer logos across LATAM iGaming and into automotive.
Market positioning
Early-stage AI-first specialist targeting the iGaming and sports betting vertical.
Geographic focus
Global, with a primary strategic focus on Latin America (LATAM) and emerging markets.
Patents and IP
No registered patents disclosed as of latest update; proprietary algorithms and agentic frameworks are treated as trade secrets.
About Javier Troncoso
Javier Troncoso is a veteran entrepreneur with over 20 years of experience in the digital media and iGaming sectors. Before founding InsightPlay, he was the Chief Revenue Officer (CRO) for Latin America at Better Collective, following the acquisition of Futbol Sites, a premier sports media group he co-founded and led as COO. He also founded RedGol, one of Chile's most influential sports digital platforms.
Latest news about InsightPlay
- InsightPlay.ai has secured a 500,000 USD seed round backed by veterans from DraftKings and PokerStars to scale its enterprise AI infrastructure for the iGaming sector. By integrating conversational ag
- InsightPlay.ai has secured 500,000 dollars in seed funding from prominent industry figures including former executives from DraftKings and Scientific Games. This capital injection will accelerate the
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Official website: https://insightplay.ai