IUNU
Category: AI in Agriculture
AI-powered computer vision platform (LUNA) that employs cameras and sensors to monitor, analyze, and optimize plant growth and operational efficiency in commercial greenhouses. IUNU was founded in 2013. The company is led by Adam Greenberg. Based in San Francisco, CA, USA. Team size: 100. Total funding raised: $65 million. Latest round: $20 million Series B extension (announced April 2023). Key investors include S2G Investments, Lewis & Clark Partners / Lewis & Clark AgriFood, Farm Credit Canada (FCC), Ceres Partners, Astanor Ventures, BootstrapLabs, NCT Ventures.
- Founded
- 2013
- Headquarters
- San Francisco, CA, USA
- Team size
- 100
- Total funding
- $65 million
Value proposition
Increases yield, improves quality, reduces operational costs and waste, and enables data-driven autonomous operations through comprehensive plant-level monitoring and AI insights.
Products and solutions
LUNA Platform, LUNA AI (computer vision & analytics), Intelligent Setpoint Control (autonomous climate control feature), Imaging Systems (e.g., Trolley Mast), Artemis (Cultivation Management Platform via acquisition), Harvest Weight Capture
Unique value
Utilizes daily, plant-level computer vision to capture visual data combined with AI-driven analysis and closed-loop control systems for precise environmental adjustments.
Target customer
Commercial greenhouse growers cultivating leafy greens, vine crops (e.g., tomatoes, cucumbers, peppers), floriculture, and cannabis.
Industries served
Agriculture, Horticulture, Controlled Environment Agriculture (CEA)
Technology advantage
Proprietary LUNA platform delivers real-time, visual analytics tailored for greenhouse environments, driving increased automation and operational efficiency.
How they differentiate
Focus on comprehensive, plant-level visual data capture integrated with AI analytics and autonomous control, rather than relying solely on sensor data or traditional farm management solutions.
Main competitors
Argus Controls (now part of Cropin), Priva, Growlink, Other AgTech platforms offering greenhouse management or sensor-based analytics
Key partnerships
Priva, Wageningen University & Research, Crop Convergence, Various agricultural companies and research institutions
Notable customers
BrightFarms, North Shore Greenhouses, Pure Green Farms, Hollandia Produce, CubicFarm Systems Corp., Jamco Growers, Red Hat Co-operative
Major milestones
Raised $20M Series B extension (announced April 2023) LUNA AI named Greenhouse Grower's 2023 Technology of the Year Launched closed-loop autonomous growing / Intelligent Setpoint Control Expanded LUNA AI platform for tomato growers Acquired Artemis (Cultivation Management Platform) in 2021 Established key partnerships with Priva and Wageningen University & Research
Growth metrics
Operating in over 100 facilities across 18 countries and working with over 75% of the top North American leafy green growers.
Market positioning
Recognized as a leading provider of AI-driven computer vision solutions for greenhouses, particularly in the North American leafy greens market with expanding global reach.
Geographic focus
Primarily North America, with active expansion into European markets.
Patents and IP
Holds proprietary technology patents in AI and computer vision for agriculture; specific patent details are not publicly disclosed.
About Adam Greenberg
Adam Greenberg, with over a decade of experience since founding IUNU in 2013, has led the company in developing its AI-powered computer vision platform, LUNA. His leadership has been instrumental in securing significant funding rounds and establishing IUNU as a key player in the controlled environment agriculture (CEA) industry. His work focuses on addressing labor shortages and improving operational efficiency in commercial greenhouses through technology.
Official website: https://iunu.com