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MEQ Solutions

Category: AI in Agriculture

An Australian agtech company providing AI-powered imaging and spectral analysis tools for objective, real-time measurement of red meat quality and yield. MEQ Solutions was founded in 2016. The company is led by Remo Carbone. Based in Reservoir, Australia. Team size: 40. Total funding raised: $23.0M. Latest round: Series A ($23.0M, Dec 2025). Key investors include Insight Partners.

Founded
2016
Headquarters
Reservoir, Australia
Team size
40
Total funding
$23.0M

Value proposition

Provides objective, real-time measurement of meat quality attributes using AI and video/spectral technology, reducing subjectivity, enabling supply chain optimization, energy savings, and improved brand consistency across the $1 trillion global red meat industry.

Products and solutions

MEQ Probe: Patented hot carcass measurement for intramuscular fat (IMF) and marbling at chain speed without chilling, MEQ Camera: AI-enabled video-based grading system for cold carcass yield, marbling, fat color, meat color, and rib eye area, MEQ Live: Live animal estimation of fat and marbling, MEQ Insights: Data analytics platform for supply chain insights on quality and eating attributes

Unique value

World's first USDA-certified video-based AI grading system (first in 15 years) and AUS-MEAT accredited technology using real-time video combined with spectral analysis for hot carcass measurements without chilling.

Target customer

Meat processors (primary), supply chain partners including distributors, butchers, consumers, and on-farm growers

Industries served

Red Meat Processing, Agtech/Agriculture Technology, Food Production, Supply Chain Optimization, Artificial Intelligence in Agriculture

Technology advantage

Combines AI, machine learning, spectral analysis, and 3D imaging to deliver precise, repeatable, non-destructive measurements at processing speed (450 carcasses/hour), enabling early grading, chiller optimization, energy savings, and premium product allocation.

How they differentiate

World's first USDA-certified video-based beef grading system (first in 15 years) with AUS-MEAT accreditation, combining AI, 3D video, and spectral analysis for objective, real-time measurement at processing speed (450 carcasses/hour). Unlike competitors focusing on single tasks, MEQ offers comprehensive supply-chain solutions from hot carcass measurement to cold grading and data analytics.

Main competitors

Marble Technologies, Silver Fern Farms, Advanced Animal Diagnostics

Key partnerships

Siemens (supply chain automation integration), Kilcoy Global Foods (multi-plant deployment), JBS (three sites approved for MEQ cold carcass grading), Meat & Livestock Australia (MLA), Australian Meat Processor Corporation (AMPC), Alliance (New Zealand meat processor)

Notable customers

JBS Australia, Kilcoy Global Foods, Greenhams, Alliance Group (New Zealand), Sustainable Beef (Nebraska, US)

Major milestones

World's first USDA-certified video-based beef grading system (first in 15 years), AUS-MEAT accreditation for cold carcass grading, JBS Australia receives first 'Facility OCM Device Approval' for MEQ cold carcass grading, Multi-plant deployments across Australia, New Zealand, and United States, $23M Series A funding from Insight Partners (December 2025)

Growth metrics

Post-Series A stage with ~40 employees; commercially deployed with USDA certification and AUS-MEAT approvals; processing 450 carcasses/hour; customers achieving 4x ROI within 6 months

Market positioning

Global leader in AI-powered objective meat measurement technology, positioned as the category-defining company transforming value measurement in the $1 trillion red meat industry through hardware, software, and AI-driven analytics.

Geographic focus

Australia (headquarters in Reservoir, Victoria), New Zealand, United States, Brazil, with global expansion plans

Patents and IP

Patented technology for hot carcass measurement in beef; proprietary AI models and imaging systems

About Remo Carbone

Entrepreneur and commercialization expert with over two decades scaling deep technology. Co-founded multiple companies through the Availer agtech foundry. Previously focused on agtech innovation for six years before recent highlights.

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