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Kapiva

Category: AI in Healthcare

Kapiva is a modern Ayurvedic nutrition brand that provides food-based, natural and authentic products to help improve the lifestyle of millennial India. Kapiva was founded in 2016. The company is led by Ameve Sharma. Based in Mumbai, India. Team size: 251-500. Total funding raised: Over $100 million. Latest round: Venture Round. Key investors include 360 ONE Asset, Vertex Growth, Vertex Ventures Southeast Asia, 3one4 Capital, Fireside Ventures.

Founded
2016
Headquarters
Mumbai, India
Team size
251-500
Total funding
Over $100 million

Value proposition

Make Ayurveda simple, modern, and accessible by offering high-quality, convenient, easy-to-use Ayurvedic products tailored to today's consumers.

Products and solutions

Herbal Juices (e.g., Amla, Aloe Vera, Noni), Weight management products (e.g., Get Slim Juice), Skincare and haircare solutions, Men's health supplements (e.g., Shilajit-based products), Digestive health products, Immunity boosters, Herbal powders and capsules

Unique value

Modern approach to Ayurveda targeted at younger, health-conscious consumers; focus on high-quality sourced ingredients with storytelling; convenient formats (juices, powders); strong D2C model and digital marketing.

Target customer

Health-conscious millennials and Gen X consumers (approx. 25-45) seeking convenient, modern ways to incorporate Ayurveda into daily life.

Industries served

Health and Wellness, Nutraceuticals, Consumer Goods, E-commerce, Retail

Technology advantage

Direct-to-consumer (D2C) model enabling direct customer relationships and control of customer experience; use of digital marketing, social media, and influencer partnerships; product innovation and supply chain focus for ingredient quality.

How they differentiate

Offers a wide range of Ayurvedic products backed by quality assurance and a modern brand positioning; focused on authenticity, purity, and convenience for millennials.

Main competitors

Upakarma Ayurveda, OZiva, Patanjali

Key partnerships

Rapheal Lifestyle (international expansion in the UAE), mSix&Partners (integrated media mandate), Good Creator Co. (influencer marketing campaigns), Various Ayurveda and modern medicine experts (product development), Local farmers (raw material sourcing)

Major milestones

Raised over $60 million in Series D round led by 360 ONE Asset and Vertex Growth (Sep 2025)., Revenue grew to Rs 342 crore in FY25, up ~50% YoY., Expanded Employee Stock Ownership Plan (ESOP) pool to attract and retain talent., Launched Rs 50 crore Innovation Fund to back Ayurveda research and AI-driven health-tech initiatives.

Growth metrics

Reported Rs 342-crore revenue from operations for FY25, up ~50% from Rs 228 crore in FY24. Aims for Rs 600 crore in FY26.

Market positioning

Positioned as a modern Ayurvedic nutrition brand targeting millennials with food-based, innovative products for healthier lifestyles.

Geographic focus

Primary focus is India.

Patents and IP

Information about patents or intellectual property is not publicly available.

About Ameve Sharma

Co-Founder at Kapiva, building a modern Ayurvedic brand. Previously worked as an Engagement Manager at McKinsey & Company, focusing on healthcare and consumer sectors. Holds an MBA from INSEAD.

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