Skip to main content
AI Market Watch
Loading...

KGeN

Category: AI in Media / Gaming / Entertainment

KGeN is building a decentralized and verified distribution protocol to connect gamers, developers, and consumer apps in a fairer and more rewarding ecosystem. KGeN was founded in 2022. Based in Bengaluru, India. Team size: 143. Total funding raised: $43.5 million. Latest round: Strategic Round. Key investors include Jump Crypto, Accel, Prosus Ventures, Aptos Labs.

Founded
2022
Headquarters
Bengaluru, India
Team size
143
Total funding
$43.5 million

Value proposition

For gamers, KGeN offers data sovereignty, allowing them to own and monetize their digital identities and gaming data. For developers, it provides access to a network of verified, engaged users, creating a more efficient and fair model for game publishing and user acquisition.

Products and solutions

The Verified Distribution Protocol (VeriFi), P.O.G. (Proof of Gamer) Engine, IndiGG (Gaming DAO), K-Store (Decentralized storefronts), Verified UA (User Acquisition), Loyalty Infrastructure

Unique value

KGeN's uniqueness lies in its mission to disrupt the data monopoly held by tech giants by creating a circular gaming economy. It empowers gamers by giving them ownership of their data and digital identities, which in turn drives organic user growth for developers. This community-led approach is anchored by its ownership of IndiGG, a large gaming DAO.

Target customer

The primary target customers are gamers in emerging markets and game developers/studios seeking authentic user acquisition and distribution.

Industries served

Gaming, Web3, Artificial Intelligence (AI), Decentralized Finance (DeFi)

Technology advantage

The core technological advantage is the 'Proof of Gamer' (P.O.G.) Engine, a multi-chain data network that verifies users and enables seamless interaction between gamers and developers. The business advantage is a fairer, more transparent game publishing paradigm that aligns economic interests between all parties, moving away from traditional, extractive user acquisition models.

How they differentiate

KGeN differentiates itself through its 'VeriFi' (Verified Distribution Protocol), which provides bot-resistant, verified users to its clients. It utilizes an on-chain proof and reputation framework called POGE (Proof of Gaming Engine) to ensure high-quality user acquisition, contrasting with traditional models that are more susceptible to fraud.

Main competitors

Traditional User Acquisition Networks, Blockchain-based Advertising Platforms

Key partnerships

Aptos Labs, Polygon, Game7, Prosus, Jump Crypto, Accel, Playnance

Notable customers

SHIELD (Partnership for fraud intelligence)

Major milestones

Successfully raised a total of $43.5 million in funding., Expanded its network to 38.9 million verified protocol users (6.14M MAU, 780K DAU) as of Oct 2025., Officially launched and expanded into the Korean market., Formed a strategic partnership with SHIELD to enhance fraud-free user acquisition., $KGEN token listed on Kraken exchange (Oct 22, 2025)., Achieved $48.3M annualized revenue and 200+ ecosystem partners across 60 countries.

Growth metrics

The company has grown its network to 38.9 million verified protocol users with 6.14 million monthly active users and 780,000 daily active users as of August 2025. It has achieved an annualized revenue of $48.3 million with 200+ ecosystem partners across 60 countries.

Market positioning

KGeN positions itself as a first-mover and the "world's largest Verified Distribution Protocol." It is creating a new niche at the intersection of user acquisition, AI, DeFi, and gaming, rather than competing directly in a pre-existing market.

Geographic focus

Based in Bangalore, India, KGeN has a strong focus on emerging markets. It has recently announced its official expansion into the Korean market, indicating a strategic move into major global gaming hubs.

Patents and IP

Public information on specific patents is not available, but their primary intellectual property is the ownership of the IndiGG gaming DAO and the development of their proprietary P.O.G. Engine and VeriFi protocol.

About the founder

Founder of KGeN. Previously, he was the CEO of Nazara Technologies, a publicly listed gaming and sports media company in India, from 2015 to 2023. Before that, he held various leadership positions at Reliance Entertainment for over a decade, including CEO of Digital Business.

More AI in Media / Gaming / Entertainment companies

Official website: