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And Then

Category: AI in Media / Gaming / Entertainment

Interactive AI-powered audio experience platform for voice-driven games and conversations And Then was founded in 2025. The company is led by Gavin Purcell. Based in Los Angeles, CA, USA. Team size: 1-10. Total funding raised: ~$1M. Latest round: a16z Speedrun. Key investors include Andreessen Horowitz (Speedrun program).

Founded
2025
Headquarters
Los Angeles, CA, USA
Team size
1-10
Total funding
~$1M

Value proposition

To merge human creativity with artificial intelligence to produce a new form of interactive entertainment where the story is paramount.

Products and solutions

The Last Generation (interactive audio experience), La La Stardust (AI game show), Alien Docking Bay (persuasion experience), Change My Mind (debate experience)

Unique value

The company is founded by an Emmy-winning TV producer, aiming to use AI to augment storytelling and create interactive experiences, rather than replacing human creativity. Their initial focus is on audio-based entertainment.

Target customer

Consumers of interactive entertainment, gamers, and fans of narrative-driven experiences.

Industries served

Entertainment, Gaming, Artificial Intelligence

Technology advantage

The primary advantage is the blend of expertise in traditional entertainment (storytelling, production) with a forward-thinking approach to AI integration. The leadership's background in major television production provides a unique perspective on content creation in the AI space.

How they differentiate

And Then sets itself apart by focusing on high-quality, curated interactive audio experiences developed by entertainment industry veterans. While competitors often focus on user-generated content or tools for game developers, And Then is creating its own original content, leveraging the creative expertise of its founders.

Main competitors

Character.ai, Inworld AI

Key partnerships

Not publicly available.

Notable customers

The Grand Getaway, Rock, Paper, Scissors, Shoot

Major milestones

Launch of the company and its first two interactive audio experiences.

Growth metrics

Not publicly available

Market positioning

And Then is an emerging player in the new market of AI-driven interactive entertainment. It is positioned as a content-first company, aiming to attract a mainstream audience with polished, story-driven experiences.

Geographic focus

The company is based in Los Angeles, indicating a focus on the US entertainment market and the intersection of Hollywood and technology.

Patents and IP

Not publicly available.

About Gavin Purcell

Former producer for NBC Tonight Show and Late Night

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