Kult App
Category: AI in Retail / E-commerce
AI-powered beauty e-commerce app that offers personalized skincare and beauty recommendations using AI-driven skin analysis technology. Kult App was founded in 2021. The company is led by Karishma Khokhar. Based in Mumbai, Maharashtra, India. Team size: N/A. Total funding raised: ~$24.8M total (all rounds). Latest round: Series A ($20M, Apr 2025 led by M3M Family Office). Key investors include M3M Family Office, Venture Catalysts.
- Founded
- 2021
- Headquarters
- Mumbai, Maharashtra, India
- Team size
- N/A
- Total funding
- ~$24.8M total (all rounds)
Value proposition
Provides an immersive and personalized beauty shopping experience with a curated selection of premium brands using advanced AI skin analysis.
Products and solutions
Mobile e-commerce application (iOS/Android), AI Skin Analysis tool, Marketplace for premium/luxury skincare, makeup, hair, bath & body products
Unique value
Features AI-driven skin analysis for hyper-personalization, targeting the premium and luxury beauty segment with a content-to-commerce immersive app experience.
Target customer
Beauty enthusiasts in India seeking personalized advice and premium/luxury beauty products
Industries served
E-commerce, Beauty & Cosmetics, Retail Tech
Technology advantage
Utilizes proprietary AI technology for skin analysis and product matching along with strategic partnerships with major international beauty conglomerates.
How they differentiate
Differentiates through its focus on the premium/luxury market segment, advanced personalization via AI skin analysis, and an engaging, content-driven mobile experience.
Main competitors
Nykaa, Purplle, Tira (Reliance Retail)
Key partnerships
Estee Lauder Companies (including brands like MAC, Clinique, Bobbi Brown, Too Faced, Smashbox, and Estee Lauder)
Notable customers
Estee Lauder Companies group
Major milestones
Launched mobile application (2022), Secured $20M Series A funding led by M3M Family Office (Apr 2025), Established a major partnership with Estee Lauder Companies (Dec 2023)
Growth metrics
Not publicly available
Market positioning
Positioned as a tech-first, premium/luxury beauty discovery and e-commerce platform
Geographic focus
India
Patents and IP
Not publicly available
About Karishma Khokhar
Karishma Khokhar (also known as Karishma Singh) is the Founder and CEO of Kult App. Previously worked at Investec as Venture Advisory, at ICICI Securities as Senior Associate, and at J.P. Morgan. Holds an MBA in Finance from Institute of Management Technology, Ghaziabad.
Official website: https://kult.app/