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Myavana

Category: AI in Retail / E-commerce

An AI-powered beauty-tech company that provides personalized hair care guidance, recommendations, and analysis specifically tailored for textured and multicultural hair. Myavana was founded in 2012. The company is led by Candace Mitchell Harris. Based in Atlanta, Georgia, USA. Team size: 11-50. Total funding raised: ~$5.9 Million (Seed Round). Latest round: Seed Round (closed in late 2023/early 2024). Key investors include Prisma Ventures, H/L Ventures, New Age Capital, BrainTrust, Duo Partners, REFASHIOND Ventures, Resilient Ventures, Amazon, Reform Ventures, NGC Capital.

Founded
2012
Headquarters
Atlanta, Georgia, USA
Team size
11-50
Total funding
~$5.9 Million (Seed Round)

Value proposition

Delivers scientifically-backed, personalized hair care plans using proprietary AI (HairAI™ for instant photo analysis) and laboratory-based strand analysis (HairSI™), reducing trial-and-error in product selection for textured hair.

Products and solutions

HairAI™ Instant Hair Analysis, HairSI™ Scientific Hair Strand Analysis Kit, Personalized Hair Care Plans & Recommendations, MYAVANA PRO (for Salons/Stylists), Retail Integration Solutions (e.g., Ulta GLAMlab)

Unique value

Pioneering use of AI (HairAI™) and lab-based scientific strand analysis (HairSI™) tailored for textured and multicultural hair. Focuses on data-driven personalization beyond traditional hair typing.

Target customer

Individuals with textured/multicultural hair seeking personalized care plans and product recommendations; B2B clients including salons, retailers (e.g., Ulta Beauty), and haircare brands.

Industries served

Beauty, Personal Care, Haircare, Retail, E-commerce

Technology advantage

Possesses proprietary AI technology supported by one of the world's largest textured hair analysis databases. First-mover advantages in AI-driven textured haircare with strategic B2B integrations.

How they differentiate

Emphasizes advanced hair analysis using AI and lab-based techniques to deliver existing product recommendations for textured hair, coupled with B2B solutions for salons and retailers, distinct from competitors focusing solely on custom formulations.

Main competitors

Function of Beauty, Prose, Form Beauty

Key partnerships

Ulta Beauty (integration into GLAMlab e-commerce), Shea Moisture (co-branded analysis kit)

Notable customers

Ulta Beauty (Retail partner), Individual consumer endorsements and testimonials

Major milestones

Founded in 2012 Development and launch of HairAI™ and HairSI™ technologies Celebrated over 11 years in business (2023) Partnership with Ulta Beauty integrating HairAI™ (2024) Successfully closed Seed funding round

Growth metrics

Over 50,000 customers worldwide, as indicated by company updates and LinkedIn data.

Market positioning

Pioneer and leader in AI-driven personalized haircare analysis for the textured hair market.

Geographic focus

Primarily United States with a growing global customer base.

Patents and IP

HairAI™ is patent-pending; reported one filed patent per CB Insights.

About Candace Mitchell Harris

Candace Mitchell Harris is the Founder and CEO of MYAVANA, a beauty technology company she established in 2012. With a background in computer science from Georgia Institute of Technology and over 14 years of experience in the beauty industry, she has been a driving force in innovating personalized hair care through AI and data-driven recommendations. Her leadership has been instrumental in securing funding and partnerships with major companies like Ulta Beauty and Amazon.

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