Limpid
Category: AI in Healthcare
A data-driven pet healthcare platform that utilizes veterinary expertise and multimodal AI to provide medical-grade precision nutrition and health management solutions. Limpid was founded in 2020. The company is led by Heesu Kim. Based in Daegu, South Korea. Team size: 11-50. Total funding raised: $6.43M. Latest round: Grant. Key investors include Samsung Fire-Infobank, Oracle Venture Investment, Kyungpook National University Holdings, CNT Tech, Korea Venture Investment Corp (KVIC), Korea Credit Guarantee Fund (KODIT), The Invention Lab.
- Founded
- 2020
- Headquarters
- Daegu, South Korea
- Team size
- 11-50
- Total funding
- $6.43M
Value proposition
Resolves information asymmetry in the pet food market by bridging clinical veterinary science with advanced data analytics to provide customized, scientific nutritional care.
Products and solutions
Saladpet (샐러드펫): A leading pet food information and nutrition analysis mobile application., Trustyfood (트러스티푸드): A premium brand of freeze-dried and functional pet food developed through scientific formulation., Pet-Bio Cloud: A developing data infrastructure for multimodal health signal analysis., Precision Nutrition Solution: AI-driven tailored diet plans for pets with chronic or refractory diseases., Kinfora (킨포라): AI pet-cam subscription platform launched Jul 2026, combining PetPeotalk's behavioral video-AI with Saladpet precision nutrition for real-time health-anomaly detection.
Unique value
Combines vet-led clinical expertise with a proprietary database of over 20,000 pet food ingredients, enabling a vertically integrated model from research to manufacturing.
Target customer
Pet owners seeking specialized nutrition (B2C), veterinary clinics requiring clinical-grade feed data (B2B), and pet food manufacturers seeking data-driven formulation (B2B).
Industries served
Pet Tech / Healthcare, Veterinary Medicine, Food Technology (Pet Food Manufacturing), Data Analytics & AI
Technology advantage
Employs multimodal AI to integrate clinical records with nutritional data to predict health outcomes. Holds a unique position by internalizing the entire pipeline: AI formulation -> Clinical Testing (via JV CRO) -> Specialized Production.
How they differentiate
Differentiates through a vet-led 'Precision Nutrition' approach, utilizing multimodal AI to analyze over 20,000 pet food ingredients and match them to chronic diseases. Unlike generic marketplaces, Limpyd is vertically integrated, spanning AI formulation, clinical testing (via a specialized JV CRO), and specialized manufacturing.
Main competitors
Fitpet, Petdoc, About Pet
Key partnerships
Ministry of Agriculture, Food and Rural Affairs (R&D project lead), Kyungpook National University (Joint Venture for Korea's first pet-specialized CRO), Dr. Tail (MOU for US market data and local consultation service integration), Onheal Pet (Strategic partnership for global market entry), Sookmyung Women's University (MOU for AI algorithm development - May 2026), KTC - Korea Testing Certification (MOU for AI product performance evaluation - May 2026), LV Veterinary Clinical Center (MOU for clinical data provision - May 2026)
Notable customers
Ministry of Agriculture, Food and Rural Affairs, Kyungpook National University (JV Partner), Dr. Tail (Strategic Partner)
Major milestones
Rebranded from Rhinobox to Limpid in Sep 2023 to expand into a global bio-petfood technology firm., Selected for the 'Little Penguin' program by KODIT in May 2024 with a 1.0B KRW guarantee., Established Korea's first pet-specialized CRO through a joint venture with Kyungpook National University in 2025., Selected for a 5.1B KRW R&D project by the Ministry of Agriculture for multimodal AI-based precision nutrition in Apr 2026., Signed multi-party MOU with Sookmyung Women's University, Kyungpook National University, KTC, and LV Veterinary Clinical Center for AI-based precision nutrition platform in May 2026., Acquired 100% of vision-AI company PetPeotalk (founder Ryan Kwon joined as CTO) in Jun 2026., Launched Kinfora, an integrated AI pet-cam + precision nutrition subscription platform, in Jul 2026., Selected for Korea's Deep-Tech TIPS program (KRW 1.5B / ~$1.1M over 36 months) in Aug 2026, bringing total government-backed R&D behind Kinfora to KRW 8.3B (~$6.0M) across two national programs.
Growth metrics
Reached over 150,000 users on the 'Saladpet' platform as of early 2026; awarded 1st place in the 2025 Excellent Brand Awards for pet food analysis.
Market positioning
Data-driven Bio-Petcare and Precision Nutrition specialist
Geographic focus
South Korea, North America
Patents and IP
Disclosed technological IP includes proprietary algorithms for AI-based nutrition analysis and precision health scoring (Specific patent numbers are kept proprietary but highlighted in the 5.1B KRW R&D selection).
About Heesu Kim
Heesu Kim is a Doctor of Veterinary Medicine (DVM) from Seoul National University. He founded the company (initially as Rhinobox) while pursuing his studies to address information asymmetry in the pet food market. He is a specialist in veterinary nutrition and has led the development of the 'Saladpet' platform, which focuses on AI-driven precision nutrition for pets.
Latest news about Limpid
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Official website: https://saladpet.com/