Lobby
Category: AI Agents
AI platform that automates complex B2B and group booking workflows for hospitality and travel companies Lobby was founded in 2025. The company is led by Romy Abbrederis. Based in Zurich, Switzerland. Team size: 2-10. Total funding raised: $2.2M. Latest round: Seed. Key investors include Founderful.
- Founded
- 2025
- Headquarters
- Zurich, Switzerland
- Team size
- 2-10
- Total funding
- $2.2M
Value proposition
Automates the entire lifecycle of group booking requests from email to reservation in 30 seconds, reducing response times by 75% and increasing conversion rates by up to 15%
Products and solutions
AI-powered group booking automation platform that processes inbound email requests, checks availability, validates contracts, selects pricing, drafts quotes, manages follow-ups, and converts accepted offers into reservations across PMS systems
Unique value
Deep integration with existing PMS and email systems (Gmail, Outlook) to handle complex multi-step group booking workflows that traditional chatbots and form-based tools cannot manage
Target customer
Hotels, MICE venues, experience/attractions providers, cruise lines, and airlines — any travel provider handling B2B and group bookings via email
Industries served
Hospitality, MICE (Meetings, Incentives, Conferences, Exhibitions), Experiences & Attractions, Cruises, Airlines
Technology advantage
Combines AI agents (LLMs for intent recognition in 100+ languages) with rules-based logic and deep PMS/email system integrations; supports both full automation and human-in-the-loop models; 4-day integration timeline; handles complex multi-variable bookings (300 rooms, multiple dates, room types, event spaces)
How they differentiate
Unlike Cvent (form-based) or general PMS platforms (manual input), Lobby processes unstructured email requests end-to-end using AI, targeting the specific high-value, high-complexity group booking segment that has seen limited innovation
Main competitors
Cvent (form-based group/event booking management), Amadeus (travel tech infrastructure), Mews and Oracle Hospitality PMS (manual group reservation input), emerging AI guest communication startups (less focused on group bookings)
Key partnerships
Integrates with Gmail, Outlook, Mews PMS, and Oracle Opera Cloud PMS, Pascal Mathis (Co-Founder of Founderful and GetYourGuide) joined Board of Directors
Major milestones
Founded 2025 in Zurich, Raised $2.2M Seed from Founderful (March 2026), Pascal Mathis (GetYourGuide Co-Founder) joined Board, Expanding beyond hospitality into MICE, cruises, airlines, and experiences
Growth metrics
Reduces response times by 75%; increases conversion rates by up to 15%; processes booking requests in 30 seconds; supports 100+ languages
Market positioning
Early-stage Swiss startup targeting a niche but high-value operational bottleneck in travel — group bookings — with an AI-first automation layer that integrates into existing workflows
Geographic focus
Europe and North America initially, with global expansion plans
About Romy Abbrederis
Software engineer in gaming industry then in banking, developing CRM for major financial institutions; Founder of Vaduz Light Festival, Liechtenstein
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Official website: https://joinlobby.ai