Skip to main content

Lobby

Category: AI Agents

AI platform that automates complex B2B and group booking workflows for hospitality and travel companies Lobby was founded in 2025. The company is led by Romy Abbrederis. Based in Zurich, Switzerland. Team size: 2-10. Total funding raised: $2.2M. Latest round: Seed. Key investors include Founderful.

Founded
2025
Headquarters
Zurich, Switzerland
Team size
2-10
Total funding
$2.2M

Value proposition

Automates the entire lifecycle of group booking requests from email to reservation in 30 seconds, reducing response times by 75% and increasing conversion rates by up to 15%

Products and solutions

AI-powered group booking automation platform that processes inbound email requests, checks availability, validates contracts, selects pricing, drafts quotes, manages follow-ups, and converts accepted offers into reservations across PMS systems

Unique value

Deep integration with existing PMS and email systems (Gmail, Outlook) to handle complex multi-step group booking workflows that traditional chatbots and form-based tools cannot manage

Target customer

Hotels, MICE venues, experience/attractions providers, cruise lines, and airlines — any travel provider handling B2B and group bookings via email

Industries served

Hospitality, MICE (Meetings, Incentives, Conferences, Exhibitions), Experiences & Attractions, Cruises, Airlines

Technology advantage

Combines AI agents (LLMs for intent recognition in 100+ languages) with rules-based logic and deep PMS/email system integrations; supports both full automation and human-in-the-loop models; 4-day integration timeline; handles complex multi-variable bookings (300 rooms, multiple dates, room types, event spaces)

How they differentiate

Unlike Cvent (form-based) or general PMS platforms (manual input), Lobby processes unstructured email requests end-to-end using AI, targeting the specific high-value, high-complexity group booking segment that has seen limited innovation

Main competitors

Cvent (form-based group/event booking management), Amadeus (travel tech infrastructure), Mews and Oracle Hospitality PMS (manual group reservation input), emerging AI guest communication startups (less focused on group bookings)

Key partnerships

Integrates with Gmail, Outlook, Mews PMS, and Oracle Opera Cloud PMS, Pascal Mathis (Co-Founder of Founderful and GetYourGuide) joined Board of Directors

Major milestones

Founded 2025 in Zurich, Raised $2.2M Seed from Founderful (March 2026), Pascal Mathis (GetYourGuide Co-Founder) joined Board, Expanding beyond hospitality into MICE, cruises, airlines, and experiences

Growth metrics

Reduces response times by 75%; increases conversion rates by up to 15%; processes booking requests in 30 seconds; supports 100+ languages

Market positioning

Early-stage Swiss startup targeting a niche but high-value operational bottleneck in travel — group bookings — with an AI-first automation layer that integrates into existing workflows

Geographic focus

Europe and North America initially, with global expansion plans

About Romy Abbrederis

Software engineer in gaming industry then in banking, developing CRM for major financial institutions; Founder of Vaduz Light Festival, Liechtenstein

Latest news about Lobby

More AI Agents companies

Official website: