Lucky
Category: AI in Fintech
Egyptian fintech platform offering consumer credit, cashback rewards, and payment services through a mobile app and prepaid/credit cards. Lucky was founded in 2019. The company is led by Ayman Essawy. Based in Cairo, Egypt. Team size: 101-500. Total funding raised: $66M. Latest round: Series B. Key investors include Disruptech Ventures, DPI Venture Capital (via Nclude), Suez Canal Bank, OneStop, Lorax Capital Partners, KEM, Nclude (by Global Ventures), PayU, Endeavor Catalyst, Venture Souq, OTF Jasoor Ventures, Arzan Capital.
- Founded
- 2019
- Headquarters
- Cairo, Egypt
- Team size
- 101-500
- Total funding
- $66M
Value proposition
Consumer credit made accessible for underbanked Egyptians through a mobile-first platform combining cashback rewards, instant credit lines, and discount vouchers with high acceptance rates and simple approval.
Products and solutions
Lucky One (prepaid card with cashback, discounts, and optional credit), Lucky Plus (monthly subscription card with structured credit-building path), Instant credit lines up to EGP 20,000, Cashback rewards network, Discount vouchers across thousands of merchants, Visa Lucky Plus card
Unique value
Credit made for everyone, not the few — using AI/ML-based credit scoring to approve users who lack traditional banking history, with up to 45 days interest-free spending and the largest discount network in Egypt.
Target customer
Underbanked and underserved consumers in Egypt and North Africa who need accessible credit, cashback rewards, and flexible spending options.
Industries served
Consumer Finance, Fintech, Digital Payments, Neo-banking
Technology advantage
AI/ML-based credit scoring and risk assessment for underbanked populations; proprietary machine learning criteria for credit line approvals; advanced security measures for user data protection; partnerships with Visa and major Egyptian banks; regulatory compliance with Central Bank of Egypt
How they differentiate
Combines cashback rewards, discount network, and consumer credit in a single super-app; uses AI/ML-based credit scoring to approve users without traditional banking history; achieved profitability by end of 2025; largest discount network in Egypt; moving toward neo-banking-ready platform with PSP licensing
Main competitors
valU (Egyptian BNPL/consumer finance), MNT-Halan (Egyptian fintech super-app), MoneyFellows (Egyptian fintech), Kashat (Egyptian micro-lending)
Key partnerships
Visa (Visa Lucky Plus card), Suez Canal Bank (strategic partnership), Banque Misr, National Bank of Egypt, Banque du Caire, Thousands of merchant partners across Egypt
Notable customers
13M+ registered users, 500K+ cards issued, 15M+ mobile users
Major milestones
Founded 2019 as cashback rewards app, 2022: Raised $25M Series A (Egypt's largest fintech Series A), 2022: Entered Morocco market, 2024: Raised $3M convertible note, 2025: Achieved 3x annual growth, 2025: Reached profitability, 2026: Raised $23M Series B, 2026: Appointed Mohamed Farouk as Chairman, 2026: Began PSP licensing process, 2026: Announced North Africa expansion plans
Growth metrics
13M+ registered users; 500K+ cards issued; 15M+ mobile users; 4.8 app rating; 3x annual growth in 2025; Profitable as of end of 2025
Market positioning
Leader in Egyptian consumer credit fintech; one of the most funded fintech startups in Egypt; positioned as a neo-banking-ready platform bridging cashback rewards and credit access for the mass market
Geographic focus
Egypt (primary); Morocco (entered 2022); North Africa expansion planned (2026+)
About Ayman Essawy
Co-founder of Dsquares (loyalty solutions provider, 2012); Co-founder of Connect Money (embedded finance, 2023); Executive Program at Columbia Business School
Latest news about Lucky
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Official website: https://thelucky.app/