Magnifi (formerly VideoVerse)
Category: Computer Vision
AI-powered video editing SaaS platform automating creation, editing, and distribution of short-form video content from long-form sources. Magnifi (formerly VideoVerse) was founded in 2016. The company is led by Vinayak Shrivastav. Based in California, United States. Team size: 285. Total funding raised: $105M. Latest round: Growth Equity, $45.0M, 2023-12, led by Bluestone Equity Partners. Key investors include Bluestone Equity Partners, A91 Partners, Alpha Wave Global, SOSV, Binny Bansal.
- Founded
- 2016
- Headquarters
- California, United States
- Team size
- 285
- Total funding
- $105M
Value proposition
Automates and scales video content creation, enabling instant highlight generation and distribution to increase fan engagement and monetization.
Products and solutions
Magnifi, Ilusto, Reely.ai
Unique value
Advanced AI and computer vision technology that analyzes video footage in real-time to identify key moments and generate customized short clips instantly.
Target customer
Content creators, broadcasters, sports leagues, streaming platforms, and production houses.
Industries served
Sports, Media and Entertainment, Esports and Gaming
Technology advantage
Automates post-production workflows, reducing time and costs for creating video highlights, enabling near-instant distribution critical for audience engagement. Acquisition by Minute Media enhances market reach and resources.
How they differentiate
Focused on AI-driven automated video editing specifically for sports and entertainment, enabling enterprise-level highlight creation unlike general purpose editors.
Main competitors
Innovid, Veed, Clicktivated
Key partnerships
Acquisition of Reely.ai to expand into esports and gaming., Integration with Minute Media following acquisition.
Notable customers
OTT platforms, Broadcasters, Sports clubs and leagues, E-gaming platforms
Major milestones
Acquired by Minute Media in 2024, Raised $45M growth investment from Bluestone Equity Partners in 2023, Closed $46.8M Series B funding round in 2022, Rebranded from Toch.ai to VideoVerse, Launched Magnifi AI-powered highlights solution
Growth metrics
Detailed growth metrics not publicly disclosed.
Market positioning
Leading AI-powered video solutions provider targeting sports media and entertainment sectors, serving broadcasters, OTT platforms, and sports leagues.
Geographic focus
Global presence with headquarters in Mumbai and California; expanded international reach after acquisition by Minute Media.
Patents and IP
Proprietary AI and computer vision technology used; specific patents not publicly detailed.
About Vinayak Shrivastav
Vinayak Shrivastav co-founded VideoVerse (now Magnifi) in 2016 after working as a venture capitalist focused on media. He has led the company's growth and strategic development, driving its AI-powered video editing platform primarily for sports and media industries.
Official website: https://magnifi.ai/