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Mazrica Inc.

Category: AI in Sales / CRM

Next-generation AI-powered sales DX platform (SFA/CRM) that uses AI to analyze sales data and suggest next actions for B2B sales teams. Mazrica Inc. was founded in 2015. The company is led by Eiji Kurosa (黒佐英司). Based in Tokyo, Japan. Team size: 51-200. Total funding raised: $14.5M. Latest round: Series C. Key investors include Mitsubishi UFJ Capital; DNX Ventures; Archetype Ventures; NTT Docomo Ventures; SMBC Venture Capital; Sony Innovation Fund; Iyogin Capital; Kiraboshi Capital; tb innovations; Oita Venture Capital; Future Venture Capital; Monex Ventures; Chibagin Capital.

Founded
2015
Headquarters
Tokyo, Japan
Team size
51-200
Total funding
$14.5M

Value proposition

AI-powered sales platform that transforms organizational knowledge and data into assets, providing actionable next-step suggestions to maximize sales team outcomes. Combines SFA/CRM, AI enterprise database, marketing automation, and digital sales room in one integrated platform.

Products and solutions

Mazrica Sales (AI-powered SFA/CRM); Mazrica Target (AI enterprise database with 5.6M companies); Mazrica Engage (marketing AI agent); Mazrica Marketing (marketing automation); Mazrica DSR (digital sales room); Mazrica Sales Flow (workflow); DealPods (digital sales room platform)

Unique value

Field-first, user-centric SFA/CRM designed for Japanese sales teams — no coding required, intuitive card-based UI, AI that analyzes accumulated sales data to suggest optimal next actions, and seamless integration of marketing, sales, BI, and AI in one platform.

Target customer

B2B sales organizations of all sizes in Japan, from startups to large enterprises (3,700+ companies including listed firms)

Industries served

Manufacturing, Financial Services, Retail/Distribution, Media/Information, Real Estate/Construction, Logistics/Infrastructure, Public Sector, Services

Technology advantage

AI engine that analyzes organizational sales data to predict successful sales actions; proprietary AI enterprise database covering 5.6M Japanese companies; Power Chart feature visualizing customer decision-making structures; AI-powered proposal generation with one-click PowerPoint output; deep Salesforce integration.

How they differentiate

Field-first Japanese SFA/CRM with zero-coding setup, intuitive card-based UI optimized for Japanese sales culture, AI-powered next-action suggestions from accumulated organizational data, integrated marketing-to-sales platform (MA+SFA+BI+AI+DSR), and strong local customer support. Competes against global giants by offering a more user-friendly, culturally adapted alternative.

Main competitors

Salesforce (Sales Cloud); HubSpot (Sales Hub); Zoho CRM; Growwwing; JUST.SFA; eセールスマネージャー (eSalesManager)

Key partnerships

Salesforce (data integration); NTT Docomo Ventures (distribution partnership); SB C&S (IT distributor partnership); Chatwork (business alliance); 19 VC firms (startup support program)

Notable customers

Mizuno Corporation; Kagome Corporation; Toyota Mobility Parts; Cladashi Inc.; Tokyo Boeki Mechanics; Mizkan; Nissou Sangyo; Office Navi; Social Include; Spera Nexus; DMS Inc.

Major milestones

2015: Company founded; 2016: Seed funding & Senses launch; 2017: Series A; 2019: Series B (¥500M); 2023: Pre-Series C (¥1B) with Mitsubishi UFJ Capital lead; 2024: Salesforce integration; 2025: Rebrand to Mazrica product suite; 2026: Mazrica Target Power Chart launch, Salesforce integration for Target, Mazrica Engage AI scoring

Growth metrics

3,700+ companies using Mazrica Sales (as of 2025); 5.6M company database in Mazrica Target; ITreview Grid Award 2026 Spring Leader in 3 categories

Market positioning

Leading Japanese-native AI-powered SFA/CRM platform competing against global players (Salesforce, HubSpot) and domestic alternatives. Positioned as the field-first, user-friendly alternative that requires no coding and is optimized for Japanese B2B sales workflows.

Geographic focus

Japan (primary), with potential expansion into broader Asia-Pacific markets

About Eiji Kurosa (黒佐英司)

Ex-Head of Sales Development at Uzabase (SPEEDA); Planning Sales Manager at Sekisui House; B.S. from State University of New York at Buffalo

Official website: