Modpick
Category: AI in Retail / E-commerce
AI agent-based cross-border commerce platform that automates customs, logistics, and customer service for overseas purchasing (Japanese direct purchase) Modpick was founded in 2025. The company is led by Ko Hyun-ji (고현지). Based in Seoul, South Korea. Team size: 1-10. Latest round: Seed. Key investors include Kakao Ventures, Ewha University Holdings (이화여대기술지주).
- Founded
- 2025
- Headquarters
- Seoul, South Korea
- Team size
- 1-10
Value proposition
AI agent automates the entire overseas purchasing process — from order collection and customs document generation to delivery tracking and customer service — reducing shipping costs by up to 65% and delivery times by up to 80%, enabling delivery in as little as 2-3 days after overseas dispatch
Products and solutions
Modpick AI Agent-based Cross-Border Commerce Platform: AI-powered product sourcing for Japanese direct purchase (직구), automated customs documentation via AI matching of product DB with receipts, risk detection for fraudulent sites, counterfeit goods, abnormal pricing, customs restrictions, delivery delays, integrated system covering order collection, customs docs, delivery tracking, and customer service
Unique value
First AI agent-based platform that fully automates the labor-intensive cross-border purchasing workflow, integrating 12 platforms, Korea Customs Service, and logistics data into a single system with AI-powered risk detection and automated customs clearance
Target customer
Korean consumers seeking overseas premium fashion, limited edition goods, and brand products not available through domestic retail channels
Industries served
E-commerce, Cross-border commerce, Retail, Japanese direct purchase (직구)
Technology advantage
AI agent matches product DB with receipts to auto-generate customs documents; risk detection system identifies fraudulent sites, counterfeit goods, abnormal pricing, customs restrictions, and delivery delays in advance; integrated data from 12 platforms, Korea Customs Service, and logistics companies; planning 'global AI autonomous commerce' platform where AI handles the entire commerce operation end-to-end (H2 2026)
How they differentiate
AI agent fully automates the entire purchasing-agent process — from product sourcing and order collection to customs document generation, delivery tracking, and customer service — achieving up to 65% lower shipping costs and 80% faster delivery (2-3 days) vs. traditional purchasing-agent services; only ships products personally purchased and inspected in stores with authentic receipts and invoices
Main competitors
Detable (디테이블) - overseas direct purchase platform, Sajo (사조) - AI cross-border commerce between Korea and Japan, BlueButler (블루버틀러) - self online overseas direct purchase seller support platform
Key partnerships
Integrated with 12 sales platforms (including Naver Smart Store, Hyundai Home Shopping, SSG.com), Korea Customs Service data integration, Logistics company data integration
Notable customers
Sells through Naver Smart Store, Hyundai Home Shopping, SSG.com, Gmarket, and 10 other channels (14 total)
Major milestones
Founded December 2025, Cumulative sales exceeded ₩10B (~$7.5M+), Selling through 14 channels including Naver Smart Store, Hyundai Home Shopping, and SSG.com, Raised Seed funding from Kakao Ventures and Ewha University Holdings (July 2026), Planning H2 2026 launch of 'global AI autonomous commerce' platform
Growth metrics
Cumulative sales: ₩10B+ (~$7.5M+); Team of 5 (4 operations staff); Average ROAS of 1,800%; Shipping cost reduced up to 65%; Delivery time reduced up to 80%
Market positioning
Early-stage AI-native cross-border commerce startup in Korea, differentiated by full AI agent automation of the purchasing-agent workflow, with proven traction (₩10B+ cumulative sales, 5-person team) and backing from Kakao Ventures
Geographic focus
Japan-to-Korea cross-border commerce, with plans to expand globally
About Ko Hyun-ji (고현지)
Ex-advertising agency professional; maintains average ROAS of 1,800% in current role at Modpick
Official website: https://modepick.co.kr