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Enhans

Category: AI in Retail / E-commerce

An 'Agentic AI' operating system (CommerceOS) that utilizes Large Action Models (LAM) to automate complex decision-making and operational workflows for global retailers. Enhans was founded in 2021. The company is led by Seunghyun Lee. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $7.74M. Latest round: Series A. Key investors include ["Hyundai Venture Investment Corporation","L&S Venture Capital","KDB Capital","Palantir Technologies","SK Telecom"].

Founded
2021
Headquarters
San Francisco, USA
Team size
11-50
Total funding
$7.74M

Value proposition

Eliminates operational silos by transforming fragmented retail data into autonomous action, allowing businesses to automate inventory, marketing, and sales decisions through a unified AI 'operating system.'

Products and solutions

["CommerceOS (Core Operating System)","Agentic AI Decision Engines","Large Action Model (LAM) Framework","Ontology-based Data Integration Modules","AI-driven Influencer Commerce Tools (Legacy/Integrated)"]

Unique value

Distinguishes itself by moving beyond generative AI (LLMs) to 'Agentic AI' (LAMs) that can execute multi-step business actions autonomously rather than just providing insights.

Target customer

Enterprise-level retailers, global e-commerce brands, and large-scale consumer goods companies.

Industries served

["Retail","E-commerce","Consumer Packaged Goods (CPG)","Digital Marketing"]

Technology advantage

Leverages a proprietary ontology-based data architecture—strengthened by the Palantir AIP partnership—to bridge the gap between raw enterprise data and autonomous execution at scale.

How they differentiate

Utilizes Large Action Models (LAM) rather than standard LLMs to move beyond 'Generative AI' insights into 'Agentic AI' autonomous execution. It functions as a unified 'Operating System' (CommerceOS) that integrates fragmented retail data into a proprietary ontology-based architecture, strengthened by its partnership with Palantir Technologies.

Main competitors

["Salesforce (Agentforce)","Profitmind","Lily AI"]

Key partnerships

["Palantir Technologies (Startup Fellowship/AIP Integration)","SK Telecom (AI Startup Accelerator)","Hyundai Venture Investment Corporation","Ministry of Science and ICT (South Korea)"]

Notable customers

["Global Retailers","Enterprise Consumer Brands"]

Major milestones

["Founded in 2021 as Viralpick","Successfully secured 7.5 billion KRW in Series A funding in September 2023","Rebranded to Enhans to focus on Agentic AI and CommerceOS","Selected for the Palantir Startup Fellowship (AIP) in May 2025","Unveiled 'CommerceOS' at NRF 2026: Retail's Big Show in New York"]

Growth metrics

Achieved cumulative investment of 10 billion KRW (~$7.5M+) by late 2023; recognized as the first Korean startup selected for the Palantir Startup Fellowship (AIP) in 2025.

Market positioning

Enterprise Retail AI Infrastructure Provider

Geographic focus

North America, South Korea, Asia-Pacific

Patents and IP

Proprietary Large Action Model (LAM) architecture and commerce-specific AI ontologies (specific registration numbers not publicly disclosed).

About Seunghyun Lee

Seunghyun Lee is the Co-founder and CEO of Enhans (formerly Viralpick). He is a recognized pioneer in AI-driven commerce, having led the company's strategic pivot from influencer marketing to 'Agentic AI' for retail. Under his leadership, Enhans became the first Korean startup selected for the Palantir Startup Fellowship (AIP) in 2025. He is the primary architect behind 'CommerceOS,' an operating system for commerce that utilizes Large Action Models (LAM) to automate complex decision-making processes.

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