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Movetru

Category: AI in Healthcare

An AI-powered wearable sensor platform that provides real-time movement analysis for injury prevention and performance optimization. Movetru was founded in 2020. The company is led by Naomi McGregor. Based in Ballymoney, Northern Ireland, United Kingdom. Team size: 11-50. Total funding raised: $1.9 million. Latest round: Pre-seed. Key investors include Two Magnolias (Lead Investor), IAG Capital Partners, Phil Graham-Smith (Co-founder of ForceDecks), Jeff Mostyn (Former AFC Bournemouth chairman).

Founded
2020
Headquarters
Ballymoney, Northern Ireland, United Kingdom
Team size
11-50
Total funding
$1.9 million

Value proposition

Provides objective, lab-grade measurement of movement quality outside of a traditional lab setting, offering actionable biomechanical feedback to prevent injuries and optimize performance.

Products and solutions

Movetru Sensor Platform: Wearable sensors with a mobile app/dashboard for real-time analytics., AI-Powered Movement Analysis: Automated detection of risky movement patterns and personalized recommendations., Performance Tracking Tools: Monitors progress for return-to-play decisions after an injury.

Unique value

Movetru makes advanced biomechanical diagnostics accessible and portable by using lightweight wearable sensors, eliminating the need for cameras or expensive, fixed motion-capture equipment.

Target customer

Athletic trainers, sports teams (collegiate/professional), physical therapists, and rehabilitation clinics.

Industries served

Sports & Athletics, Physical Therapy, Orthopedics, Collegiate & Professional Sports, Military Training

Technology advantage

Proprietary machine learning models trained on diverse athlete datasets for accurate detection of subtle biomechanical deviations linked to injury risk, with a key focus on female athletes who are underrepresented in sports science research.

How they differentiate

Movetru offers multi-sensor, full-body analysis, distinguishing it from Plantiga's foot-only focus. It emphasizes on-field usability over the clinical-heavy approach of DorsaVi and provides more granular injury-risk biomechanics than Kinexon's broader player tracking.

Main competitors

Plantiga, DorsaVi, Kinexon

Key partnerships

Pilot collaborations with NCAA Division I athletic programs, Partnerships with physical therapy clinics, Research relationships with university biomechanics labs

Notable customers

NCAA Division I athletic departments, Regional physical therapy networks, Belfast Giants (Ice Hockey)

Major milestones

Closed a $1.9 million pre-seed funding round in July 2024., Launched product commercially across Europe., Launched pilot programs with collegiate athletic teams., Expanded beta access to physical therapy clinics.

Growth metrics

Product pilots are underway at several NCAA Division I schools and have seen early adoption among regional physical therapy networks. The company is officially launching across Europe.

Market positioning

Positioned as an accessible and affordable solution providing 'lab-quality' biomechanics anywhere, targeting both elite and broader athletic communities.

Geographic focus

Primarily Europe, with plans for North American expansion.

Patents and IP

Pending patents related to sensor fusion algorithms and data processing pipelines for movement analysis.

About Naomi McGregor

Naomi McGregor is the Founder and CEO of Movetru, a company she established in 2020. Her journey into the world of MedTech was inspired by a personal setback—a career-ending ballet injury at the age of 14 that took three years to be properly diagnosed. This experience fueled her passion to prevent similar situations for other athletes. She leveraged her academic background in Product Design Engineering, dedicating her Master's dissertation to the concept that would become Movetru. Her leadership has resulted in the company securing significant pre-seed funding and launching its innovative wearable technology across Europe. She has been recognized for her entrepreneurial efforts, notably being named in the Forbes 30 Under 30 list for Social Impact.

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