Newton Research
Category: AI in Marketing
An agentic AI platform that automates complex marketing analytics and data science tasks. Newton Research was founded in 2023. The company is led by John Hoctor. Based in Boston, MA, USA. Team size: 11-50. Total funding raised: $9 Million. Latest round: Series A. Key investors include Greycroft, Bessemer Venture Partners, S4S Ventures, LiveRamp Ventures.
- Founded
- 2023
- Headquarters
- Boston, MA, USA
- Team size
- 11-50
- Total funding
- $9 Million
Value proposition
To provide a team of AI agents that can autonomously execute complex marketing analytics workflows, delivering more accurate insights and increasing team productivity without requiring data to leave the customer's environment.
Products and solutions
A team of pre-trained expert AI agents for marketing analytics., Solutions for complex data analysis, including marketing mix modeling (MMM) and multi-touch attribution., Customized solutions for brands, agencies, and publishers.
Unique value
Newton Research's uniqueness lies in its use of a team of specialized, pre-trained AI agents focused exclusively on marketing analytics, which they claim results in over 300% more accuracy on benchmark tests compared to general-purpose LLMs.
Target customer
Marketing and analytics teams at brands, agencies, and publishers.
Industries served
Marketing & Advertising, Media & Publishing, Retail & CPG
Technology advantage
The core advantage is their agentic AI model that can work with disparate datasets directly within a customer's data environment, ensuring security and eliminating the need for data movement. This allows for the automation of complex, resource-intensive tasks, leading to a significant increase in the output and efficiency of analytics teams.
How they differentiate
Newton Research differentiates itself by using Agentic AI specifically for marketing analytics. Instead of a traditional dashboard, they provide a team of specialized AI agents that can automate the entire analytics workflow, from data integration and analysis to generating insights and reports. This approach aims to democratize data analytics, making it accessible to non-technical marketing professionals.
Main competitors
Quantiphi, EXL, Tredence
Key partnerships
Greycroft (Investor), Bessemer Venture Partners (Investor), S4S Ventures (Investor), LiveRamp Ventures (Investor), Databricks (Listed on Databricks Marketplace)
Notable customers
Specific customer names are not publicly disclosed.
Major milestones
Founded in 2023., Launched its agentic AI platform for marketing analytics., Secured $9 million in Series A funding to expand its team and accelerate product development.
Growth metrics
Specific growth metrics such as user numbers or revenue are not publicly available.
Market positioning
Newton Research is positioned as a specialized AI-powered analytics platform targeting marketing agencies and publishers. Their focus is on automating and simplifying complex marketing data analysis to improve campaign performance and operational efficiency for their clients.
Geographic focus
The company is headquartered in Boston, USA, and its primary geographic focus is the North American market.
Patents and IP
Information on patents or specific IP is not publicly available at this time.
About John Hoctor
Co-founder & CEO of Data Plus Math (acquired by LiveRamp), Co-founder & President of [x+1] (acquired by Rocket Fuel).
Official website: https://www.newtonresearch.ai/