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Noahs

Category: Foundation Models / LLMs

Digital retail-food platform offering a marketplace for multiple food brands and smart kitchen technology to streamline retail food operations Noahs was founded in 2020. The company is led by Daniel Baven. Based in Copenhagen, Denmark. Team size: 44. Total funding raised: €1.9 million. Latest round: Post-Seed. Key investors include PSV Tech, Kraen Nielsen, Bob Stein.

Founded
2020
Headquarters
Copenhagen, Denmark
Team size
44
Total funding
€1.9 million

Value proposition

Transforms retail spaces into efficient food destinations through modular kitchens and a multi-brand ecosystem, reducing operational costs and increasing revenue by up to 374%

Products and solutions

Noahs Brand Platform (streaming food brands into retail locations), Smart kitchen modules (customizable, puzzle-piece design), AI-driven ordering and inventory systems, Franchise management tools, Noahs OS technology platform

Unique value

First 'Spotify of food' model combining modular kitchens with a multi-brand marketplace, enabling retailers to offer diverse menus without infrastructure overhauls

Target customer

Retailers, franchise operators, and food brands seeking scalable digital food solutions

Industries served

Retail food service, Quick-service restaurants (QSR), Hospitality and events, Grocery store food hubs, Service stations, Travel hubs

Technology advantage

Proprietary smart kitchen technology with AI-driven inventory optimization, real-time operations tracking, and seamless integration with delivery platforms

How they differentiate

Noahs differentiates itself through a 'Spotify of food' model, integrating multi-brand digital food offerings via smart kitchen technology and modular infrastructure, enabling retailers to scale food services without added labor or capital expenditure

Main competitors

Deliverect, Traditional retail food chains, Regional digital food platforms, Ghost kitchen operators

Key partnerships

PSV Tech (lead investor and tech infrastructure partner), Lucky 13 Group (central kitchen and supply chain collaboration), Copenhagen Hotel & Restaurant School (culinary innovation R&D), Local Danish municipalities (retail space digitization initiatives), Q8 Denmark (major retail partner), MENY (supermarket chain partner), MAXOL (international fuel station partner)

Notable customers

Q8, MENY, DSC, MAXOL

Major milestones

Secured €1.9M Series A funding (€6.5M valuation), Expanded to 88+ locations in Denmark, Partnerships with international retailers (Q8, MENY, DSC, MAXOL), Finalist for IVS Start-up of the Year 2025, Planned expansion to 600 digitized food locations by 2026, Series A funding expected in early 2026

Growth metrics

200% revenue growth over 3 years; 88+ operational locations in Denmark; target of 600 locations by 2026

Market positioning

Positioned as a leader in the 'digital foodvenience' economy, transforming fuel stations, supermarkets, and transport hubs into modern food destinations with scalable, tech-driven solutions

Geographic focus

Primarily focused on Europe (Denmark, Belgium, Luxembourg) with expansion plans into the US and UAE by 2026

Patents and IP

No public patents disclosed, but protected IP in modular kitchen design and platform integration

About Daniel Baven

Professional Danish chef trained at Copenhagen Hotel & Restaurant School; Co-founded Noahs in 2020 with expertise in culinary arts and digital food platform development

Official website: