Noahs
Category: Foundation Models / LLMs
Digital retail-food platform offering a marketplace for multiple food brands and smart kitchen technology to streamline retail food operations Noahs was founded in 2020. The company is led by Daniel Baven. Based in Copenhagen, Denmark. Team size: 51-100. Total funding raised: €1.9 million. Latest round: Post-Seed. Key investors include PSV Tech, Kraen Nielsen, Bob Stein, Torben Frigaard Rasmussen.
- Founded
- 2020
- Headquarters
- Copenhagen, Denmark
- Team size
- 51-100
- Total funding
- €1.9 million
Value proposition
Transforms retail spaces into efficient food destinations through modular kitchens and a multi-brand ecosystem, reducing operational costs and increasing revenue by up to 374%
Products and solutions
Noahs Brand Platform (streaming food brands into retail locations), Smart kitchen modules (customizable, puzzle-piece design), AI-driven ordering and inventory systems, Franchise management tools, Noahs OS technology platform
Unique value
First 'Spotify of food' model combining modular kitchens with a multi-brand marketplace, enabling retailers to offer diverse menus without infrastructure overhauls
Target customer
Retailers, franchise operators, and food brands seeking scalable digital food solutions
Industries served
Retail food service, Quick-service restaurants (QSR), Hospitality and events, Grocery store food hubs, Service stations, Travel hubs
Technology advantage
Proprietary smart kitchen technology with AI-driven inventory optimization, real-time operations tracking, and seamless integration with delivery platforms
How they differentiate
Noahs differentiates itself through a 'Spotify of food' model, integrating multi-brand digital food offerings via smart kitchen technology and modular infrastructure, enabling retailers to scale food services without added labor or capital expenditure
Main competitors
Deliverect, Traditional retail food chains, Regional digital food platforms, Ghost kitchen operators
Key partnerships
PSV Tech (lead investor and tech infrastructure partner), Lucky 13 Group (central kitchen and supply chain collaboration), Copenhagen Hotel & Restaurant School (culinary innovation R&D), Local Danish municipalities (retail space digitization initiatives), Q8 Denmark (major retail partner), MENY (supermarket chain partner), MAXOL (international fuel station partner)
Notable customers
Q8, MENY, DSC, MAXOL
Major milestones
Secured €1.9M post-Seed funding at €6.5M pre-money valuation (Nov 2025, led by PSV Tech), Live in 90+ locations in Denmark; Q8 rollout in Belgium & Luxembourg, Maxol Ireland live Apr 2026 (first 3 stores; planned 60+), Partnerships with Q8, MENY, DSC, MAXOL, Finalist for IVS Start-up of the Year 2025, Target 600 digitized food locations by 2026; Series A targeted later in 2026
Growth metrics
200% revenue growth over 3 years; 90+ operational locations in Denmark; Maxol Ireland live (2026); target of 600 locations by 2026
Market positioning
Positioned as a leader in the 'digital foodvenience' economy, transforming fuel stations, supermarkets, and transport hubs into modern food destinations with scalable, tech-driven solutions
Geographic focus
Primarily focused on Europe (Denmark, Belgium, Luxembourg, Ireland) with expansion plans into the US and UAE
Patents and IP
No public patents disclosed, but protected IP in modular kitchen design and platform integration
About Daniel Baven
Professional Danish chef trained at Copenhagen Hotel & Restaurant School; Co-founded Noahs in 2020 with expertise in culinary arts and digital food platform development
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Official website: https://www.noahs.global