Nori
Category: AI Agents
Nori (Domus Next Inc.) builds SuperNori, a proactive family AI agent that serves as a home operating system, integrating with Android and Home Assistant to coordinate smart home devices, schedules, tasks, and family logistics via natural language. Nori was founded in 2025. The company is led by Isaac Long. Based in San Francisco, California. Team size: 101-500. Latest round: Undisclosed.
- Founded
- 2025
- Headquarters
- San Francisco, California
- Team size
- 101-500
Value proposition
SuperNori is a proactive family AI agent that reduces the invisible mental load of household management by continuously understanding family context and executing multi-step tasks across software, services, and smart home devices — without requiring step-by-step instructions.
Products and solutions
SuperNori (Proactive Family AI Agent), Nori Family Hub (AI-powered smart home display/hardware), Nori mobile app (iOS & Android) for family task management, shared calendars, grocery lists, meal planning, chore gamification
Unique value
Unlike reactive assistants (Alexa, Google Assistant) that wait for commands, SuperNori proactively notices what needs attention, suggests actions, and executes across Android system-level permissions and Home Assistant ecosystem — functioning as a space-native home operating system rather than another interface.
Target customer
Families and households, particularly the primary caretaker/parent managing the invisible mental load of household coordination
Industries served
Smart Home, Consumer AI, Family Productivity, Household Management
Technology advantage
Deep integration with Android Open Source Project (AOSP) frameworks for system-level permissions; Home Assistant ecosystem integration for cross-brand smart home device control; UI navigation capability (operating screens/typing like a human without APIs); persistent household context and memory; notice→suggest→confirm→act model for proactive but permission-gated execution
How they differentiate
Most smart home/AI products are reactive interfaces (voice assistants, apps). Nori's SuperNori is a proactive, context-aware system that continuously monitors household needs, anticipates problems, and executes multi-step workflows across digital and physical environments — functioning as a home operating system rather than a command interface. Built by veterans from ByteDance and Samsung with deep Android/Home Assistant integration.
Main competitors
Google Assistant / Google Home, Amazon Alexa, Samsung SmartThings / Family Hub
Key partnerships
Home Assistant ecosystem integration, Android Open Source Project (AOSP) frameworks
Notable customers
200,000+ families using Nori (as of June 2026 launch announcement)
Major milestones
Founded 2025, Jan 2026: Official launch of Nori as world's first AI platform for family life, Apr 2026: Nori Family Hub hardware preview at Mom 2.0 Summit, Apr 2026: Featured in Google Play Store editorial story, Jun 2026: SuperNori Proactive Family AI Agent launch, 200,000+ families onboarded
Growth metrics
200,000+ families; 9.4 AI interactions per user per day; 23.2 shared tasks per family; 14 shopping lists per family
Market positioning
First-mover in the "Proactive Family AI Agent" category — positioned as AI infrastructure for family life rather than a productivity app or smart home controller. Competes indirectly with Google Assistant, Amazon Alexa, Samsung SmartThings, Life360, and Cozi, but differentiates through proactive (not reactive) intelligence and cross-ecosystem execution.
Geographic focus
United States (primary), global smart home market
About Isaac Long
Ex-ByteDance; EIR@HH (Hillhouse); 2x Founder with 2x Exit; Y Combinator alumni
Official website: https://heynori.com