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Notch

Category: AI Agents

An enterprise-grade AI operating system that deploys autonomous, governed agents to execute complex, end-to-end workflows in highly regulated sectors like insurance and finance. Notch was founded in 2021. The company is led by Rafael Broshi. Based in Tel Aviv, Israel. Team size: 50. Total funding raised: $45.0M. Latest round: Series A. Key investors include ["Headline","Lightspeed Venture Partners","Jibe Ventures","Illuminate Financial","Phoenix Insurance"].

Founded
2021
Headquarters
Tel Aviv, Israel
Team size
50
Total funding
$45.0M

Value proposition

Enables 'resolution-first' automation where AI agents move beyond simple chat deflection to execute actual business logic and transactions within strict regulatory guardrails.

Products and solutions

["Notch AI Operating System (Core Platform)","Autonomous Resolution Agents","Governance & Compliance Layer","Enterprise Workflow Integration Hub"]

Unique value

Focuses on 'resolution-first' AI rather than 'deflection-first' chatbots; their agents are designed to complete the entire lifecycle of a task (e.g., processing a claim) rather than just answering questions.

Target customer

Large-scale insurance carriers, global financial institutions, and fintech enterprises requiring high-compliance automation.

Industries served

["Insurance (Insurtech)","Financial Services","Banking","Fintech"]

Technology advantage

A proprietary governance engine that ensures autonomous agents operate within legal and industry-specific regulatory boundaries, solving the primary barrier to AI adoption in finance.

How they differentiate

Focuses on 'resolution-first' AI agents that execute end-to-end business logic and transactions rather than 'deflection-first' chatbots. It includes a proprietary governance layer specifically for regulated industries.

Main competitors

["Hyperscience","Shift Technology","Cognigy"]

Key partnerships

["Phoenix Insurance (Strategic Investor & Partner)","Illuminate Financial","Headline","Lightspeed Venture Partners"]

Notable customers

["Phoenix Insurance"]

Major milestones

["Founded in May 2021 by Rafael Broshi, Elool Jacoby, and Yuval Peled","Successfully pivoted from a creator-focused insurance model to an enterprise AI operating system","Opened New York headquarters to accelerate U.S. financial sector expansion","Closed $30M Series A led by Headline in March 2026"]

Growth metrics

Scaled to a team of 50 employees; established a U.S. headquarters in New York; pivoted from niche insurance products to a horizontal enterprise AI OS.

Market positioning

Enterprise AI Operating System for highly regulated sectors (Insurance and Finance).

Geographic focus

Global, with primary headquarters in Tel Aviv, Israel and a major operational hub in New York, USA.

Patents and IP

No registered patents publicly disclosed as of latest update; utilizes proprietary 'governed execution' architecture.

About Rafael Broshi

Rafael Broshi is the Co-founder and CEO of Notch. Prior to founding the company in 2021, he was a Partner at Foundation Partners and a Senior Analyst at Orca Capital. He also served as Director of Product Strategy at AGT International and spent nearly a decade as a Manager in the Israeli Air Force. He holds an International Executive MBA from the Kellogg-Recanati program.

Official website: