Notch
Category: AI Agents
An enterprise-grade AI operating system that deploys autonomous, governed agents to execute complex, end-to-end workflows in highly regulated sectors like insurance and finance. Notch was founded in 2021. The company is led by Rafael Broshi. Based in New York, NY, USA (R&D: Ramat Gan, Israel). Team size: 51-100. Total funding raised: $45.0M. Latest round: Series A. Key investors include Headline, Lightspeed Venture Partners, Jibe Ventures, Illuminate Financial, Phoenix Insurance, Munich Re Ventures, LionTree.
- Founded
- 2021
- Headquarters
- New York, NY, USA (R&D: Ramat Gan, Israel)
- Team size
- 51-100
- Total funding
- $45.0M
Value proposition
Enables 'resolution-first' automation where AI agents move beyond simple chat deflection to execute actual business logic and transactions within strict regulatory guardrails.
Products and solutions
Notch AI Operating System (Core Platform), ADAM (AI Dialogue and Automation Mindframe), Customer-Facing Agents (voice/chat/email), Internal AI Coworkers, Back-Office Agents, Governance & Compliance Layer
Unique value
Focuses on 'resolution-first' AI rather than 'deflection-first' chatbots; their agents are designed to complete the entire lifecycle of a task (e.g., processing a claim) rather than just answering questions.
Target customer
Large-scale insurance carriers, global financial institutions, and fintech enterprises requiring high-compliance automation.
Industries served
Insurance (Insurtech), Financial Services, Banking, Fintech, Telecom
Technology advantage
A proprietary governance engine that ensures autonomous agents operate within legal and industry-specific regulatory boundaries, solving the primary barrier to AI adoption in finance.
How they differentiate
Focuses on 'resolution-first' AI agents that execute end-to-end business logic and transactions rather than 'deflection-first' chatbots. It includes a proprietary governance layer specifically for regulated industries.
Main competitors
Hyperscience, Shift Technology, Cognigy
Key partnerships
Phoenix Insurance (Strategic Investor & Partner), Illuminate Financial, Headline, Lightspeed Venture Partners
Notable customers
Phoenix Insurance, Guardio, Yves Rocher, Idyl
Major milestones
Founded in May 2021 by Rafael Broshi, Elool Jacoby, and Yuval Peled, Pivoted from specialty insurance to enterprise AI OS (launched product early 2024), Closed Lightspeed-led $7M Seed (total $15M) in September 2025, Closed $30M Series A led by Headline in March 2026 (total $45M), Launched ADAM (AI Dialogue and Automation Mindframe) on June 2, 2026, Named among Calcalist/CTech 50 Most Promising Startups 2026 and Qumra Tomorrow's Growth Companies 2026
Growth metrics
Team scaled to ~80 employees; 12x ARR growth over 12 months (per Series A); launched ADAM orchestration brain (June 2026); HQ in New York with R&D in Ramat Gan; 20M+ interactions processed; 30+ enterprise clients.
Market positioning
Enterprise AI Operating System for highly regulated sectors (Insurance and Finance).
Geographic focus
Global, with headquarters in New York, USA and R&D / development center in Ramat Gan (Tel Aviv District), Israel; primary GTM focus on U.S. financial services and insurance.
Patents and IP
No registered patents publicly disclosed as of latest update; utilizes proprietary 'governed execution' architecture.
About Rafael Broshi
Rafael Broshi is the Co-founder and CEO of Notch. Prior to founding the company in 2021, he was a Partner at Foundation Partners and a Senior Analyst at Orca Capital. He also served as Director of Product Strategy at AGT International and spent nearly a decade as a Manager in the Israeli Air Force. He holds an International Executive MBA from the Kellogg-Recanati program.
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Official website: https://www.notch.cx/