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Notch.cx

Category: AI Agents

An autonomous AI customer support platform that uses generative AI agents to resolve customer issues and automate workflows. Notch.cx was founded in 2022. The company is led by Rafael Broshi. Based in Tel Aviv, Israel. Team size: 11-50. Total funding raised: $15M. Latest round: Seed, $7.0M, 2025-09, led by Lightspeed Venture Partners. Key investors include Lightspeed Venture Partners, Viola Ventures, Schmidt Futures.

Founded
2022
Headquarters
Tel Aviv, Israel
Team size
11-50
Total funding
$15M

Value proposition

To significantly reduce enterprise support costs (by up to 50%) and improve customer satisfaction through autonomous AI agents that focus on resolution over deflection, offering the fastest time-to-value in the market.

Products and solutions

Autonomous AI Agents, Workflow Automation, Actionable Insights and Analytics, Multi-channel support (email, web chat, SMS, social media)

Unique value

Notch.cx differentiates itself by focusing on autonomous resolution of customer issues rather than simple deflection. Their AI agents are designed to take action and resolve problems, aiming to replace the need for large support teams and complex ticketing systems.

Target customer

Enterprises and high-growth companies looking to scale their customer support while reducing costs.

Industries served

E-commerce, Retail, SaaS

Technology advantage

The core advantage is their advanced generative AI platform that provides human-like, scalable customer support and can be implemented quickly. This leads to a rapid return on investment by slashing operational costs and improving support efficiency.

How they differentiate

Notch.cx differentiates itself by focusing on fully autonomous AI agents that can execute actions and resolve complex customer support tickets end-to-end, rather than just providing information or basic chatbot responses. Their technology is designed to integrate with a company's existing systems to perform tasks like processing refunds, managing subscriptions, and handling logistical issues without human intervention. This focus on action-execution aims to replace the need for human agents in many scenarios, promising significant cost reduction.

Main competitors

Ada, Forethought, Yellow.ai

Key partnerships

Rubbit (Customer Success Story), Integrations with Shopify, Gorgias, Klaviyo, Instagram, and Facebook Ads

Notable customers

Notable customers have not been publicly disclosed.

Major milestones

Successfully raised a $15 million Series A funding round., Developed and launched its platform of autonomous AI agents capable of executing actions across various business systems., Established a co-founder team with prior experience at PayPal and in the creator economy.

Growth metrics

The company claims its AI agents can reduce enterprise support costs by over 50% and handle a wide range of complex queries autonomously. Specific customer growth or revenue metrics are not public.

Market positioning

Notch.cx is positioned as a premium, enterprise-grade solution for companies with high volumes of customer support inquiries, particularly in the e-commerce, SaaS, and gaming sectors. They target businesses looking to dramatically cut operational costs and increase efficiency through advanced AI automation, rather than those seeking simple chatbot solutions.

Geographic focus

While headquartered in Tel Aviv, Israel, Notch.cx appears to have a global market focus, particularly targeting the US and European markets, which is typical for startups with prominent US-based investors. Their competition is also globally focused.

Patents and IP

Information on patents or specific IP is not publicly available.

About Rafael Broshi

Rafael Broshi's previous experience includes serving as an investor at Foundation Partners, a product strategy leader at AGT International, and a decade of service in the Air Force. This background has shaped his approach to building AI for mission-critical environments.

Official website: