NUJP
Category: AI Agents
A platform that invests in, manages, and supports overseas expansion for Japanese brands, combining cultural investment, M&A, consulting, and generative AI agent development. NUJP was founded in 2023. The company is led by Kenta Goto (後藤健太). Based in Shinagawa, Tokyo, Japan. Team size: 2-10. Total funding raised: $666K. Latest round: Seed. Key investors include Incubate Fund, DRG FUND, Japan Finance Corporation.
- Founded
- 2023
- Headquarters
- Shinagawa, Tokyo, Japan
- Team size
- 2-10
- Total funding
- $666K
Value proposition
NUJP provides an integrated platform for Japanese brands combining investment (cultural investment), M&A, management consulting, overseas sales/marketing, and technology implementation including generative AI agents — enabling Japanese cultural products to reach global markets.
Products and solutions
1. Global Consulting (strategy, DX, M&A, PMO), 2. Global Brand Produce (brand strategy, storytelling), 3. Cultural Investment (investment advisory, collaboration commitment, business succession), 4. DX/AIX (generative AI agents, web/mobile app development, system implementation, prompt optimization)
Unique value
End-to-end platform that invests in, manages, and globally expands Japanese brands while providing generative AI agent development and DX/AIX technical support — bridging Japanese cultural assets with global markets through technology.
Target customer
Japanese brands and businesses with cultural heritage, craftsmanship, or unique products seeking global expansion; domestic fashion brands, sake breweries, craft gin distilleries, and other Japanese cultural product companies
Industries served
Fashion, Food & Beverage (sake, craft gin), Consumer Brands, Cultural/Traditional Crafts, E-commerce
Technology advantage
Combines cultural investment with generative AI agent development and DX/AIX capabilities; in-house AI agent development for meeting automation, task management, and reporting; full-stack technology team with expertise in Python, AWS, and agile development
How they differentiate
Unlike traditional consulting firms or investment funds, NUJP offers a fully integrated platform combining investment, M&A, management consulting, overseas sales/marketing, AND technology implementation (generative AI agents) — all tailored specifically for Japanese cultural brands seeking global expansion.
Main competitors
Cool Japan Fund (government-backed fund for Japanese cultural exports), Brand New Japan (brand consulting for Japanese companies), Traditional management consulting firms (McKinsey, BCG, Deloitte) with Japan practices
Key partnerships
Panasonic Corporation (global e-commerce platform development & expansion support), Sopra Ginza (overseas fundraising support), Fine Play Inc. (fashion brand investment and co-creation), Spice Resonare Co., Ltd. (investment)
Notable customers
Panasonic Corporation, domestic fashion brands, Yamanashi sake brewery (100+ year history), Japanese craft gin brand
Major milestones
2023-12: Founded as Copenh.DC Co., Ltd., 2025-11: Rebranded to NUJP Co., Ltd. with new 4-pillar business structure, 2025-11: Established NUJP Asset Management LLC, 2026-07: Raised ¥100M (~$666K) from Incubate Fund, DRG FUND, and Japan Finance Corporation
Market positioning
Early-stage platform uniquely positioned at the intersection of Japanese cultural brand investment, global expansion consulting, and AI technology services — targeting the growing "Weeb Economy" (Japan-fan economic zone) and global demand for Japanese cultural products.
Geographic focus
Japan (outbound) → Global markets (primarily US, Europe, Asia)
About Kenta Goto (後藤健太)
Ex-Sony (Global Marketing, Europe region); Ex-BayCurrent Consulting (Management Consultant); International Christian University graduate; Grew up in Denmark and Cambodia
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Official website: https://nujp.co.jp