Numeral
Category: AI in Fintech
An AI-powered sales tax compliance platform that automates the entire sales tax lifecycle for e-commerce and SaaS businesses. Numeral was founded in 2023. The company is led by Sam Ross. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $57M. Latest round: Series B, $35.0M, 2025-09, led by Mayfield. Key investors include Mayfield, Benchmark, Uncork Capital, Y Combinator, Mantis.
- Founded
- 2023
- Headquarters
- San Francisco, USA
- Team size
- 11-50
- Total funding
- $57M
Value proposition
To simplify and automate the complexities of sales tax compliance, allowing businesses to manage their sales tax obligations in under five minutes per month.
Products and solutions
Nexus tracking, Automated state registration, Tax filing and remittance, Exemption certificate management, Virtual mailbox services
Unique value
Numeral's use of AI to provide a fully automated, end-to-end solution for sales tax compliance sets it apart. They also offer a "Numeral Guarantee," promising to pay any penalties or interest charges if a sales tax filing is missed.
Target customer
Growing e-commerce and SaaS brands, software companies, and digital product creators.
Industries served
E-commerce, SaaS (Software as a Service)
Technology advantage
The primary technological advantage is the AI-driven automation of the entire sales tax process, from registration to filing and remittance. The business advantage is a simplified, time-saving solution for a complex and burdensome aspect of running an e-commerce or SaaS business.
How they differentiate
Numeral differentiates itself by offering a fully automated, AI-powered platform for sales tax compliance, designed to be more user-friendly and less complex than incumbent solutions like Avalara. It provides an end-to-end managed service that handles the entire sales tax lifecycle, from nexus tracking and registration to filing and remittance, positioning itself as a modern, hands-off solution for e-commerce and SaaS businesses.
Main competitors
Anrok, Zamp, Avalara
Key partnerships
Mayfield, Benchmark, Uncork Capital, Y Combinator, Mantis, Rutter
Notable customers
EightSleep, Graza Olive Oil, Manus, immi, Muddy Bites
Major milestones
Raised a $35M Series B round led by Mayfield in September 2025., Secured an $18M Series A round led by Benchmark in March 2025., Expanded its platform to serve over 2,000 e-commerce and SaaS businesses., Successfully automated the entire sales tax compliance lifecycle for its clients., Graduated from the Y Combinator accelerator program.
Growth metrics
Grew revenue 3.5 times over the last year and serves over 2,000 software and e-commerce clients.
Market positioning
Numeral is positioned as a modern disruptor in the sales tax compliance market, targeting growing e-commerce and SaaS companies that are overwhelmed by the complexities of multi-state and international sales tax. It competes with both established players and other startups by focusing on AI-driven automation and superior ease of use.
Geographic focus
The primary focus is the United States, addressing the complex state-by-state sales tax regulations. However, the company is also expanding its services internationally and serves clients in global markets.
Patents and IP
Information on patents or IP is not publicly available.
About Sam Ross
Co-founder & CEO at Numeral, Founder of Fling (an 8-figure DTC brand), Product Manager at Airbnb.
Official website: https://www.numeralhq.com/