Nurix AI
Category: AI Agents
Enterprise conversational AI platform building AI-powered voice and chat agents for customer service, sales, and operational workflows. Nurix AI was founded in 2024. The company is led by Mukesh Bansal. Based in Bengaluru, Karnataka, India. Team size: 101-500. Total funding raised: $42.2M. Latest round: Venture Round. Key investors include Prosus, General Catalyst, Accel, Meraki Labs.
- Founded
- 2024
- Headquarters
- Bengaluru, Karnataka, India
- Team size
- 101-500
- Total funding
- $42.2M
Value proposition
Nurix AI builds custom AI agents that automate enterprise workflows across voice and chat channels, reducing processing time by 60-70%, improving lead qualification by 3-4x, and achieving 99%+ accuracy in production environments.
Products and solutions
NuPlay (conversational AI platform for voice and chat agents), NuStack (enterprise workflow automation engine for AI-native operations), Agent Assist (real-time context-sensitive support for employees)
Unique value
Voice-first enterprise AI agents with deep domain expertise (especially retail), low-code configuration via NuPlay, and end-to-end workflow automation across voice, chat, email, and SMS channels with enterprise-grade security and integrations.
Target customer
Large enterprises in retail, insurance, financial services, collections & mortgage, healthcare, and education sectors
Industries served
Retail, Insurance, Financial Services, Collections & Mortgage, Healthcare, Education, Real Estate, Home Services
Technology advantage
Proprietary low-latency voice AI platform (NuPlay) with human-like interactions; NuStack workflow engine for back-office automation; deep domain expertise in retail/insurance verticals; incubated in Meraki Labs with strong founder pedigree from Myntra/Cult.fit
How they differentiate
Voice-first approach with deep enterprise domain expertise (especially retail/insurance); low-code platform (NuPlay) enabling rapid configuration; strong founder brand and enterprise relationships from Myntra/Cult.fit ecosystem; unified voice+chat+workflow automation platform vs. standalone chatbots
Main competitors
Yellow.ai, Haptik (Reliance-owned), Gupshup, Skit.ai, KOGO AI
Key partnerships
Meraki Labs (incubator/venture studio), Accel, General Catalyst, Prosus
Notable customers
super.money, Myntra, Cult.fit, Aditya Birla Capital, Groww
Major milestones
Founded 2024 in Meraki Labs incubator, Sep 2024: Raised $27.5M seed/Series A from Accel & General Catalyst, Jun 2025: Projected $10M ARR, Mar 2026: Raised ₹135 Cr ($14.7M) from Prosus and existing investors at $67M pre-money valuation, Jul 2026: Acquired Verloop.io to combine voice and chat AI capabilities
Growth metrics
$12.7M estimated ARR (2025); 115 employees (as of Oct 2025); 30+ enterprise customers; 20M+ monthly customer interactions (post-Verloop acquisition); 60-70% reduction in processing time
Market positioning
Emerging leader in India's enterprise agentic AI space, competing with both domestic players (Yellow.ai, Haptik) and global tech giants, with a focus on voice-first AI agents for high-volume customer service and sales workflows.
Geographic focus
India (primary), United States (expanding), Middle East (via Verloop acquisition)
About Mukesh Bansal
Co-founder of Myntra (acquired by Flipkart for $330M+ in 2014); Co-founder of Cult.fit (formerly Curefit); President of Tata Digital; Founder of Meraki Labs (startup incubator). IIT Kanpur alumnus.
Official website: https://www.nurix.ai