Orbem
Category: AI in Agriculture
Orbem builds AI-powered industrial MRI systems that reveal hidden biological information non-invasively — from determining chick embryo sex inside eggs to detecting internal defects in fruit and future human health applications. Orbem was founded in 2019. The company is led by Pedro Gómez. Based in Munich, Germany. Team size: 101-500. Total funding raised: $104M. Latest round: Series B. Key investors include Innovation Industries, Supernova Invest, General Catalyst, 83North, The Venture Collective, Possible Ventures.
- Founded
- 2019
- Headquarters
- Munich, Germany
- Team size
- 101-500
- Total funding
- $104M
Value proposition
Turns MRI scanning into a fast, non-destructive, AI-driven inspection tool that reveals internal biological information (sex, fertility, defects, ripeness) that was previously invisible without destroying the sample.
Products and solutions
Genus Focus (in-ovo egg sexing and fertilization status for poultry hatcheries), fruit and nut internal-defect detection systems, future 'Health' vertical for human preventive-care MRI screening.
Unique value
Only industrial-scale, AI-powered MRI platform proven to work non-invasively across all poultry breeds for in-ovo sexing, with a technology roadmap extending into fresh produce grading and human health screening.
Target customer
Poultry hatcheries, fruit/nut packers and grading operations, and (future) healthcare providers/health-screening organizations.
Industries served
Agriculture/Poultry, Food Sustainability (fruits, nuts), Healthcare (future)
Technology advantage
Deep-learning-accelerated MRI reconstruction and analysis pipeline (originated from CEO's PhD research) that makes MRI fast and cheap enough for industrial-scale, non-destructive biological inspection — a technical moat versus hyperspectral-imaging competitors.
How they differentiate
Uses true MRI (not hyperspectral imaging like AAT's Cheggy) which works across all egg/breed types non-invasively, and is expanding the same core imaging tech beyond poultry into fruits, nuts, and eventually human health — a broader platform bet vs. single-vertical competitors.
Main competitors
In Ovo (Ella), eggXYt, Agri Advanced Technologies (AAT, Cheggy)
Key partnerships
Backed by European Innovation Council (EIC) Accelerator grant, German Federal Ministry for Economic Affairs and Energy equity-free funding, commercial hatchery deployments across Germany, France, Netherlands, Norway, Switzerland, and expanding into the US.
Notable customers
JimboFresh International
Major milestones
2019: Founded in Munich as TUM MRI-deep-learning spinout, 2021: First Genus 1.0 system installed at a European hatchery, 2023: €30M Series A, entered French market, 2024: German/Dutch market expansion, Bayern Innovationspreis, 2025: Expanded to Norway, Switzerland, USA, Jan 2026: €55.5M Series B to fund US expansion and entry into fruit/vegetable market.
Growth metrics
>200 employees; commercial Genus Focus deployments across 5+ European countries plus US expansion; named Sifted Top 100 AI Rising Startup (2025) and LinkedIn Top Startup (2024).
Market positioning
Category leader / fast-scaling deep-tech platform expanding from poultry in-ovo sexing into fruit/vegetable grading and long-term human health imaging, positioned as 'The Inside Out Company.'
Geographic focus
Europe (Germany, France, Netherlands, Norway, Switzerland) expanding into the United States (Houston office, new HQ push post-Series B).
About Pedro Gómez
PhD in Biomedical Imaging & MSc in Biomedical Computing, Technical University of Munich (TUM); prior experience at GE Global Research. Co-founded Orbem in 2019 as a spinout of accelerated-MRI deep-learning research.
Latest news about Orbem
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Official website: https://orbem.ai
