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Origin Lab

Category: AI Infrastructure

Origin Lab is a licensed data marketplace connecting video game publishers with AI labs building world models, converting game assets into structured, rights-cleared multimodal training data. Origin Lab was founded in 2022. The company is led by Anne-Margot Rodde (Co-CEO & Chief Commercial Officer); Colin Carrier (Co-CEO & Chief Product Officer). Based in San Francisco, California, United States. Team size: 1-10. Total funding raised: $8,000,000. Latest round: Seed. Key investors include Lightspeed Venture Partners (lead); SV Angel; Eniac Ventures; Seven Stars; FPV Ventures; Kevin Lin (Twitch co-founder, angel); Kyle Vogt (Cruise founder, angel).

Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Total funding
$8,000,000

Value proposition

Origin Lab bridges the gap between video game publishers sitting on rich interactive data and AI labs that need structured, rights-cleared, physically-grounded training data for world models — solving the scarcity of high-quality physical-world training data that cannot be scraped from the open web.

Products and solutions

Licensed data marketplace for AI world model training; proprietary capture and enrichment platform that converts video game assets into structured multimodal training data with metadata (gameplay, scene composition, camera movement, player inputs, environment states); Artificial World Intelligence® category platform

Unique value

Only platform offering engine-level capture from licensed video game worlds with full rights clearance, structured metadata (depth maps, physics states, camera telemetry, player inputs), and provenance tracking — turning game engines into controlled data factories for world model training.

Target customer

AI labs building world models (e.g., Yann LeCun's AMI Labs, Fei-Fei Li's World Labs); frontier AI research organizations; robotics companies; simulation and 3D design firms

Industries served

AI Research; Robotics; Gaming; Simulation; Autonomous Systems; 3D Design

Technology advantage

Proprietary capture and enrichment pipeline that pairs high-fidelity gameplay video with structured metadata (camera telemetry, depth buffers, world actors, player inputs, environment states, deterministic game state resets); exclusive partnerships with 20+ game publishers; rights-cleared data with provenance tracking built into the pipeline

How they differentiate

Unlike scraped web video or synthetic data, Origin Lab captures data directly from game engines (Unreal, Unity, proprietary) with full rights clearance, structured metadata, and provenance. Every asset is licensed, never scraped. The company has exclusive partnerships with 20+ game publishers covering 50+ titles — a defensible supply-side moat.

Main competitors

Scale AI (general AI training data); Synthetic data platforms (e.g., NVIDIA Omniverse Replicator); Web-scraped video datasets

Key partnerships

Exclusive partnerships with 20+ game publishers representing 50+ titles; under contract with a leading frontier AI lab; referenced customers include Yann LeCun's AMI Labs and Fei-Fei Li's World Labs

Notable customers

AMI Labs (Yann LeCun); World Labs (Fei-Fei Li); a leading frontier AI lab (under contract, name undisclosed)

Major milestones

May 2026: Raised $8M seed round led by Lightspeed Venture Partners; secured exclusive partnerships with 20+ game publishers covering 50+ titles; under contract with a leading frontier AI lab; pioneered the "Artificial World Intelligence®" category

Market positioning

Early-stage pioneer in the emerging "Artificial World Intelligence" data category. Positioned as the specialized data infrastructure layer between the video game industry and frontier AI labs building world models — analogous to what Scale AI did for LLM training data.

Geographic focus

United States (San Francisco Bay Area); global AI labs

About Anne-Margot Rodde (Co-CEO & Chief Commercial Officer); Colin Carrier (Co-CEO & Chief Product Officer)

Anne-Margot Rodde: Worked with PlayStation and Xbox; founded and ran a games marketing agency working with EA, Riot, Epic, Nexon; founded and scaled a game studio. Colin Carrier: Early Twitch executive and Chief Strategy Officer (pre-Amazon acquisition); founded companies at intersection of AI, computer vision, gaming, and video. MBA from University of Chicago Booth School of Business.

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