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Oro Labs

Category: AI Agents

An AI-powered procurement orchestration platform that streamlines workflows with GenAI, no-code customization, and agentic AI for modern enterprises. Oro Labs was founded in 2020. The company is led by Sudhir Bhojwani. Based in Palo Alto, United States. Team size: 100-500. Total funding raised: $159.0M. Latest round: Series C. Key investors include ["Brighton Park Capital","Goldman Sachs Alternatives","Felicis","Norwest Venture Partners","B Capital Group","XYZ Venture Capital"].

Founded
2020
Headquarters
Palo Alto, United States
Team size
100-500
Total funding
$159.0M

Value proposition

Humanizes procurement by delivering effortless user experiences, shortening cycle times, reducing risk via end-to-end visibility, scaling compliance, and enabling agility with AI agents and no-code workflows.

Products and solutions

["AI-powered Procurement Workflows","Autonomous AI Agents","Agent Builder (Custom Agents & BYO LLM)","Dynamic Workspaces & Walk-up UI","Integrated Process Mining"]

Unique value

Purpose-built procurement semantics, flexible AI framework (native or BYO LLM/agents), responsible AI controls, and real-time process mining/risk orchestration.

Target customer

Fortune 500 enterprises and fast-growing global companies with complex procurement and supply chain needs.

Industries served

["Enterprise Software","Procurement Tech","Pharmaceuticals","Supply Chain Management"]

Technology advantage

No-code platform for bespoke workflows, autonomous agents for tasks like supplier onboarding and fraud prevention, enterprise security (first-to-market ISO 42001 certification), and deep integrations with existing ERPs and legacy systems.

How they differentiate

Procurement orchestration platform acting as an intelligent middleware layer with AI agents, rather than replacing existing systems. Features no-code workflow configuration and 90% AI-automated decision accuracy.

Main competitors

["Zip","Coupa","SAP Ariba"]

Key partnerships

["Brighton Park Capital (Lead Investor)","Goldman Sachs Alternatives (Lead Investor)","Norwest Venture Partners","B Capital Group","Felicis","XYZ Venture Capital"]

Notable customers

["Pfizer","Novartis","Thermo Fisher Scientific","Coca-Cola","Booking.com","Stellantis","Bayer","Siemens Energy"]

Major milestones

["Raised $25M Series A led by Norwest Venture Partners and B Capital in Nov 2022","Raised $34M Series B led by Felicis in Nov 2023","Raised $100M Series C led by Brighton Park Capital and Goldman Sachs Alternatives in Mar 2026"]

Growth metrics

Serves 15 of the top 25 life sciences companies, 2 of the top 4 diversified U.S. banks, and 5 of the top 15 food and beverage manufacturers.

Market positioning

Top-tier AI procurement orchestration platform for Fortune 500 enterprises

Geographic focus

Global (Headquartered in United States)

Patents and IP

No registered patents disclosed as of latest update.

About Sudhir Bhojwani

Chief Product Officer and SVP of the Ariba Product Suite at SAP Ariba

Official website: