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Oway

Category: AI in Supply Chain / Logistics

An AI-enabled rideshare freight platform that makes small-batch and pallet shipping affordable by utilizing empty space in trucks already on the road. Oway was founded in 2023. The company is led by Phillip Nadjafov. Based in San Francisco, USA. Team size: 11-50. Total funding raised: $4.5 million. Latest round: Seed, $4.0M, 2025-08, led by General Catalyst. Key investors include ["Y Combinator","General Catalyst"].

Founded
2023
Headquarters
San Francisco, USA
Team size
11-50
Total funding
$4.5 million

Value proposition

To significantly reduce freight shipping costs (by up to 50%) and provide faster, more efficient door-to-door service by eliminating the need for traditional LTL infrastructure like warehouses and transfers.

Products and solutions

["AI-Powered Freight Marketplace: Matches businesses needing to ship goods with truck drivers who have available space on their routes.","Real-time Dynamic Pricing: Offers immediate pricing for shipments based on supply and demand.","Overnight Delivery: Facilitates quick pickups (as fast as 1 hour) and overnight delivery for many routes.","Shipment Tracking and Insurance: Provides tracking and insurance for all shipments."]

Unique value

Oway operates on a 'rideshare for freight' model, creating a decentralized network that cuts out traditional warehousing and transfers. This approach focuses on utilizing the vast amount of unused space in long-haul trucks, making it more efficient and environmentally friendly.

Target customer

Small and medium-sized businesses (SMBs) that need to ship freight, particularly those with small-batch or pallet-sized shipments.

Industries served

["Logistics and Supply Chain","E-commerce","Retail","CPG (Consumer Packaged Goods)","Food and Beverage"]

Technology advantage

The core technological advantage is its AI and machine learning platform. It applies stochastic spread optimization and real-time liquidity modeling to dynamically price shipments and efficiently match them with available truck space. This functions as a decentralized market maker, optimizing for both shippers and carriers.

How they differentiate

Oway differentiates itself by using an AI-powered platform to focus specifically on the less-than-truckload (LTL) segment, creating a 'rideshare for freight' model. This allows them to sell unused truck space to SMBs at a significant discount (up to 50%), providing a more affordable and efficient solution.

Main competitors

["Uber Freight","Flock Freight","Convoy"]

Key partnerships

["Y Combinator (S24 batch)"]

Notable customers

["Information not publicly available"]

Major milestones

["Founded in 2023","Graduated from the Y Combinator S24 accelerator program","Raised $4 million seed funding","Launched AI-enabled rideshare freight platform"]

Growth metrics

Specific growth metrics are not publicly available.

Market positioning

Positioned as a cost-effective, decentralized freight marketplace for SMBs, aiming to disrupt traditional LTL shipping by aggregating unused truck capacity akin to ridesharing in personal transportation.

Geographic focus

United States

Patents and IP

Information on patents or IP is not publicly available.

About Phillip Nadjafov

Founder of Oway, an ML-based online rideshare platform. Previously a self-taught engineer and car designer.

Official website: