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Parade

Category: AI in Supply Chain / Logistics

AI-powered capacity management platform for freight brokerages, enabling automated carrier sourcing, negotiation, and booking. Parade was founded in 2015. The company is led by Anthony Sutardja. Based in San Francisco, California, United States. Team size: 11-50. Total funding raised: $29.75M. Latest round: Acquired. Key investors include Menlo Ventures, I Squared Capital, GreenHawk Capital, Jones Capital, The House Fund, Operator Stack, Earthshot Ventures, Lineage Logistics, 9Yards Capital, RedBird Capital, Rising Tide Fund, McVestCo.

Founded
2015
Headquarters
San Francisco, California, United States
Team size
11-50
Total funding
$29.75M

Value proposition

AI-powered capacity management that helps freight brokerages cover more loads with fewer resources — automating carrier communication, negotiation, and booking while integrating with existing TMS and tech stacks.

Products and solutions

Parade Platform (capacity management for carrier sourcing, reuse, and booking), CoDriver (AI agent for inbound/outbound carrier calls and emails — qualification, quote capture, negotiation), CoDriver Voice 2.0 (voice AI for carrier calls), CoDriver Negotiation (AI-powered rate negotiation), Cascade (intelligent waterfall tendering engine), Advantage (capacity-based pricing engine), Syndication API v2 (AI-native freight distribution protocol with Model Context Protocol), Marketplace Syndication (load syndication to partner networks)

Unique value

Only AI-native capacity management platform purpose-built for freight brokerages, combining voice AI, email automation, intelligent negotiation, and marketplace syndication in a single integrated platform that plugs into existing TMS systems.

Target customer

Freight brokerages and 3PLs (third-party logistics providers) in the truckload freight industry

Industries served

Freight brokerage, Truckload logistics, Supply chain & transportation

Technology advantage

Generative AI and agentic voice AI purpose-built for freight brokerage workflows; Model Context Protocol (MCP) for AI-native freight distribution; deep TMS integrations with major platforms; $40B+ in cumulative freight transaction data for training and pricing models; AI-powered negotiation delivering $114 average savings per load.

How they differentiate

Parade differentiates through its AI-first approach with CoDriver — the freight industry's first agentic Voice AI built into a capacity management platform. It offers end-to-end automation from carrier call/email handling through negotiation to booking, with deep integrations into major TMS platforms (McLeod PowerBroker, Tai Software, Trimble TMW.Suite, Descartes, Turvo). The platform processes 12M+ AI conversations annually and has facilitated $40B+ in freight transactions.

Main competitors

Cargo Chief (AI-powered capacity procurement), Highway (carrier identity verification and fraud prevention), Truckstop (load board and freight management software)

Key partnerships

McLeod Software (PowerBroker TMS integration with Voice AI), Tai Software (TMS integration with Voice AI), Trimble (TMW.Suite integration), Descartes Systems Group (TMS integration), Turvo (TMS integration with AI-powered voice/email), DAT Freight & Analytics (capacity-based pricing), Highway (carrier fraud prevention), TruckSmarter (carrier marketplace), Datatruck (marketplace syndication), CargoMinds, Cinesis, E-Dispatcher

Notable customers

Lane One Transport, Gillson, (serves 17,000+ freight brokerages in the US market)

Major milestones

2015: Founded as Dray Technologies Inc., 2020: Pivoted to AI-powered capacity management platform, Feb 2022: $12.7M Series A led by Menlo Ventures, Sep 2023: $17M Series B led by I Squared Capital, Apr 2025: Launched CoDriver Voice AI (first agentic Voice AI for freight), Jan 2026: Launched Syndication API v2 with Model Context Protocol, Apr 2026: Acquired by Mudflap

Growth metrics

$40B+ cumulative freight transactions; 12M+ AI conversations annually; 4X carrier rep bandwidth; 60% decrease in one-and-done carriers; $114 average savings per load via CoDriver Negotiation

Market positioning

Leading AI-powered capacity management platform for traditional freight brokerages, positioned as the technology bridge helping legacy brokerages digitize operations and compete with digital-native brokers like Convoy and Uber Freight.

Geographic focus

United States (primarily domestic truckload freight brokerage market)

About Anthony Sutardja

Ex-Uber (automation of driver background checks); Ex-Yelp (user signup flows at scale); U.S. Department of Energy (resource frameworks for supercomputers). M.Eng & B.S. UC Berkeley in Electrical Engineering & Computer Sciences.

Official website: