Veritas
Category: AI in Supply Chain / Logistics
A hardware-software authentication platform that utilizes proprietary tamper-sensing NFC chips and AI to eliminate the counterfeit trade in luxury goods. Veritas was founded in 2023. The company is led by Luci Holland. Based in San Francisco, USA. Team size: 1-10. Total funding raised: $1.75M. Latest round: Pre-Seed. Key investors include 776 (Seven Seven Six), The House Fund, Stanley Tang, Gloria Zhu, Josh Constine.
- Founded
- 2023
- Headquarters
- San Francisco, USA
- Team size
- 1-10
- Total funding
- $1.75M
Value proposition
Protects brand equity and consumer trust by providing an unforgeable, hardware-verified digital identity for physical products that detects tampering in real-time.
Products and solutions
Proprietary Tamper-Sensing NFC Microchips, AI-Driven Digital Authentication Platform, Digital Certificates of Authenticity (Digital Twins), Brand Integrity & Supply Chain Dashboard
Unique value
Unlike standard QR codes or basic NFC tags that can be cloned, Veritas uses specialized hardware that senses if the chip has been removed or tampered with, permanently invalidating the digital certificate.
Target customer
Luxury fashion houses, high-end leather goods manufacturers, premium watchmakers, and designer accessory brands.
Industries served
Luxury Goods, Fashion & Apparel, Supply Chain & Logistics, Retail Technology
Technology advantage
Combines high-level hardware engineering (honed at Tesla and Apple) with AI-driven verification to create a 'phygital' link that is significantly more secure than software-only authentication methods.
How they differentiate
Veritas differentiates through a 'hardware-first' security model. Unlike competitors that rely on standard NFC tags (which can be cloned) or AI image recognition (which can be fooled by high-quality 'superfakes'), Veritas uses proprietary tamper-sensing microchips. If the chip is removed or the product is tampered with, the physical circuit breaks, permanently invalidating the digital certificate.
Main competitors
Arianee, Entrupy, Eon
Key partnerships
776 (Seven Seven Six - Lead Investor), The House Fund, Strategic angel investors including Stanley Tang (DoorDash) and Gloria Zhu (Reys)
Notable customers
Undisclosed Luxury Fashion Houses, High-end Leather Goods Manufacturers
Major milestones
Company founded in 2023 by former Tesla and Apple product lead Luci Holland., Developed proprietary tamper-sensing NFC hardware and AI verification platform., Closed $1.75M Pre-Seed funding round in February 2025.
Growth metrics
Currently in pre-revenue/early-launch stage; focused on pilot programs with luxury manufacturers.
Market positioning
High-security 'Phygital' authentication provider for the ultra-luxury and high-end resale markets.
Geographic focus
Global (primarily targeting European luxury houses and North American resale platforms).
Patents and IP
Proprietary hardware design and authentication logic (specific patent filings not publicly disclosed as of February 2025).
About Luci Holland
Technical Product Manager at Tesla (Autopilot/FSD, Vehicle Accessories), Product at Apple (Apple Watch), Venture Partner at The House Fund, Product Management at Okta, Business Development at IBM.
Official website: https://getveritas.com/