How much funding has Veritas raised?

Veritas has raised $1.75M in total funding. Their latest funding round was Pre-Seed. Key investors include 776 (Seven Seven Six), The House Fund, Stanley Tang, Gloria Zhu, Josh Constine.

Where is Veritas headquartered?

Veritas is headquartered in San Francisco, USA. The company has a team of 1-10 people.

When was Veritas founded?

Veritas was founded in 2023. It is based in San Francisco, USA.

Who is the CEO of Veritas?

Luci Holland is the CEO of Veritas. The company was founded in 2023.

Where is Veritas located?

Veritas is headquartered in San Francisco, USA.

What funding stage is Veritas at?

Veritas is currently at the Seed stage.

How many employees does Veritas have?

Veritas has approximately 1-10 employees.

Veritas

Category: AI in Supply Chain / Logistics

A hardware-software authentication platform that utilizes proprietary tamper-sensing NFC chips and AI to eliminate the counterfeit trade in luxury goods. Veritas was founded in 2023. The company is led by Luci Holland. Based in San Francisco, USA. Team size: 1-10. Total funding raised: $1.75M. Latest round: Pre-Seed. Key investors include 776 (Seven Seven Six), The House Fund, Stanley Tang, Gloria Zhu, Josh Constine.

Founded: 2023
Headquarters: San Francisco, USA
Team size: 1-10
Total funding: $1.75M

Value proposition

Protects brand equity and consumer trust by providing an unforgeable, hardware-verified digital identity for physical products that detects tampering in real-time.

Products and solutions

Proprietary unclonable NFC microchips (form factors: Flex sewable with tamper wire, Orbit for hard goods, Capsule for jewelry), NXP NTAG 424 DNA cryptographic authentication + digital product certificates / twins, EU Digital Product Passport (DPP)–ready brand dashboard & lifecycle tracking, Veritas consumer iOS app (tap-to-verify ownership & provenance)

Unique value

Unlike standard QR codes or basic NFC tags that can be cloned, Veritas uses specialized hardware that senses if the chip has been removed or tampered with, permanently invalidating the digital certificate.

Target customer

Luxury fashion houses, high-end leather goods manufacturers, premium watchmakers, and designer accessory brands.

Industries served

Luxury Goods, Fashion & Apparel, Supply Chain & Logistics, Retail Technology

Technology advantage

Combines high-level hardware engineering (honed at Tesla and Apple) with AI-driven verification to create a 'phygital' link that is significantly more secure than software-only authentication methods.

How they differentiate

Veritas differentiates through a 'hardware-first' security model. Unlike competitors that rely on standard NFC tags (which can be cloned) or AI image recognition (which can be fooled by high-quality 'superfakes'), Veritas uses proprietary tamper-sensing microchips. If the chip is removed or the product is tampered with, the physical circuit breaks, permanently invalidating the digital certificate.

Main competitors

Arianee, Entrupy, Eon

Key partnerships

776 (Seven Seven Six - Lead Investor), The House Fund, Strategic angel investors including Stanley Tang (DoorDash) and Gloria Zhu (Reys)

Notable customers

Undisclosed Luxury Fashion Houses, High-end Leather Goods Manufacturers

Major milestones

Company founded in 2023 by former Tesla and Apple product lead Luci Holland., Developed proprietary tamper-sensing NFC hardware and AI verification platform., Closed $1.75M Pre-Seed funding round in February 2026 (led by 776 / Alexis Ohanian)., Hired Justin Vuong as Head of Hardware (ex-Tesla/ForceN/Harbinger) in April 2026., Launched Veritas iOS consumer app (Luxury Verified) in May 2026; published EU DPP product guidance May 2026.

Growth metrics

Early commercial stage post-$1.75M pre-seed: consumer iOS app live (May 2026), team expanded (incl. Head of Hardware), LinkedIn ~2-10 / ~6 employees; brand pilots remain largely undisclosed.

Market positioning

High-security 'Phygital' authentication provider for the ultra-luxury and high-end resale markets.

Geographic focus

Global (primarily targeting European luxury houses and North American resale platforms).

Patents and IP

Proprietary hardware design and authentication logic; publicly describes NXP NTAG 424 DNA-based chips with cryptographic per-tap signatures and tamper wire (Flex form factor). Specific patent filings not publicly disclosed as of August 2026.

About Luci Holland

Technical Product Manager at Tesla (12V battery team), Product at Apple, Venture Partner at The House Fund, Product Management at Okta, Business Development at IBM.

More AI in Supply Chain / Logistics companies

Official website: https://getveritas.com/