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Partnify

Category: AI Agents

An AI-driven collaboration platform that streamlines cross-company project management, networking, and partnership workflows for SMEs and service-oriented businesses. Partnify was founded in 2021. The company is led by Jens Visser. Based in Zwolle, Netherlands. Team size: 9. Total funding raised: €2.3M. Latest round: Series A, €1.8M, 2025-11, led by Hi inov. Key investors include Hi inov (lead), Rabobank, Inovexus, Maasinvest, Angel investors.

Founded
2021
Headquarters
Zwolle, Netherlands
Team size
9
Total funding
€2.3M

Value proposition

Centralized platform for partnership management, reducing complexity in project collaboration through integrated networking, AI-driven task automation, and transparent progress tracking

Products and solutions

Cross-company project management tools, AI-powered partnership matchmaking, Centralized communication & document sharing, Contract management & workflow automation, Analytics for collaboration performance

Unique value

First platform integrating AI-driven matchmaking, project management, and long-term partnership networking into a single ecosystem for SMEs, focusing on service-sector collaboration

Target customer

Small and medium-sized enterprises (SMEs), freelancers, agencies, and service-sector businesses requiring cross-organizational collaboration

Industries served

Service sector, Professional services (consulting, legal, etc.), Freelance/remote collaboration, Cross-industry SME partnerships

Technology advantage

AI-driven automation for task prioritization, partnership recommendations, and real-time project insights, combined with a centralized workspace reducing reliance on fragmented tools (email, spreadsheets)

How they differentiate

Partnify differentiates itself through its AI-driven collaboration platform tailored for SMEs, focusing on cross-company project management and partnership ecosystems. Unlike generalist platforms, it specializes in streamlining B2B collaboration with automated workflows and partnership analytics.

Main competitors

impact.com, PartnerStack, Systeme.io

Key partnerships

Hi inov (lead investor in €1.8M Series A), Rabobank (strategic partner for SME growth initiatives), Inovexus and Maasinvest (regional innovation funders), Founded (accelerator for Northern Netherlands startups)

Notable customers

Not publicly disclosed (focus on SMEs)

Major milestones

Raised €1.8M Series A in 2025 for AI platform expansion, Achieved 3,200+ SME users across Europe, Launched AI-driven partnership analytics module in 2024, Partnered with Rabobank for Northern Netherlands innovation initiatives

Growth metrics

Scaled from 200 to 3,200+ active SME users (as of 2025)

Market positioning

Positioned as the go-to solution for SMEs needing scalable partnership management, bridging gaps between businesses, freelancers, and service providers. Targets niche markets where traditional platforms like Upwork or Fiverr lack SME-specific tools.

Geographic focus

Primarily focused on Europe, with strong presence in the Netherlands (headquarters) and expanding across Northern Europe. Partnerships with Rabobank and Dutch innovation hubs indicate regional emphasis.

Patents and IP

No public patents listed; innovation appears focused on proprietary AI algorithms and platform integration

About Jens Visser

Co-founder and CEO of Partnify since 2021. Previously worked as a policeman before transitioning to entrepreneurship. Co-founded Grow-ID in 2018 with Ron Lohuis, focusing on digital transformation consulting before founding Partnify.

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