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PlanoHero

Category: AI in Supply Chain / Logistics

An all-in-one cloud-based retail merchandising platform that automates planogramming, store layout planning, and shelf execution through AI-driven insights. PlanoHero was founded in 2017. The company is led by Antonina Filinska. Based in Chernivtsi, Ukraine. Team size: 11-50. Total funding raised: $100K (Seed, Mar 2016). Latest round: Seed ($100K, Mar 2016) - Altair Capital. Key investors include ["Startup Wise Guys","AltaIR Capital"].

Founded
2017
Headquarters
Chernivtsi, Ukraine
Team size
11-50
Total funding
$100K (Seed, Mar 2016)

Value proposition

Streamlines the end-to-end merchandising workflow from HQ to the store floor, reducing manual planogramming time and increasing profitability through data-backed shelf optimization.

Products and solutions

["PlanoHero Core (Planogramming & Store Mapping)","Wizora (AI Merchandising Assistant)","PlanoHero Layout (Mobile app for store-level execution)","PlanoHero Size (Mobile app for product dimension tracking)","AI Layout Rules (Automated planogram generation engine)"]

Unique value

Integrates real-time sales analytics directly into the visual planogramming process, allowing for 'live' shelf optimization rather than static design.

Target customer

Large retail chains (supermarkets, pharmacies, electronics), FMCG manufacturers, and category managers seeking to optimize shelf space.

Industries served

["Retail & Supermarkets","FMCG (Fast-Moving Consumer Goods)","Pharmacy & Healthcare Retail","Consumer Electronics","DIY & Building Materials"]

Technology advantage

Leverages a proprietary retail intelligence layer on top of LLMs (OpenAI/Claude) to provide context-aware explanations for merchandising decisions and automated compliance monitoring via mobile photo reports.

How they differentiate

PlanoHero differentiates through its 'Wizora' AI assistant, which allows natural language queries for retail data, and its deep integration with the Datawiz BES analytical platform for real-time sales-to-shelf optimization.

Main competitors

["DotActiv","Quant Retail","NielsenIQ Spaceman"]

Key partnerships

["Datawiz.io (Parent company & data analytics provider)","Startup Wise Guys (Early-stage accelerator partner)","Regional retail partners (e.g., Korzinka, various Eastern European and Central Asian retail chains)"]

Notable customers

["Korzinka","Watsons","Mego","Chervonyi Market"]

Major milestones

["Parent company Datawiz.io founded in 2013","Joined Startup Wise Guys accelerator in 2015","Official launch of the PlanoHero brand in 2017","Strategic automation rollout with Korzinka (Uzbekistan's largest retailer) in 2022","Launch of Wizora AI merchandising assistant in early 2025"]

Growth metrics

Serves major retail chains across 10+ countries; reported labor efficiency savings of up to $10,000 per month for large-scale clients like Korzinka.

Market positioning

Mid-market to Enterprise SaaS challenger specializing in automated planogramming and store layout execution.

Geographic focus

Eastern Europe, Central Asia, and Western Europe.

Patents and IP

No registered patents disclosed; utilizes proprietary AI layout algorithms and integration with the Datawiz BES analytical platform.

About Antonina Filinska

Antonina Filinska is CEO of Datawiz and PlanoHero with 10+ years in retail analytics and software product development, leading PlanoHero from idea to platform serving 30+ countries.

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