How much funding has PlanoHero raised?

PlanoHero has raised $100K (Seed, Mar 2016) in total funding. Their latest funding round was Seed ($100K, Mar 2016) - Altair Capital. Key investors include AltaIR Capital, Happy Farm Business Accelerator.

Where is PlanoHero headquartered?

PlanoHero is headquartered in Chernivtsi, Ukraine. The company has a team of 11-50 people.

What does PlanoHero do?

PlanoHero operates in the AI in Supply Chain / Logistics sector. An all-in-one cloud-based retail merchandising platform that automates planogramming, store layout planning, and shelf execution through AI-driven insights. Streamlines the end-to-end merchandising workflow from HQ to the store floor, reducing manual planogramming time and increasing profitability through data-backed shelf optimization.

When was PlanoHero founded?

PlanoHero was founded in 2017. It is based in Chernivtsi, Ukraine.

How much funding has PlanoHero raised?

PlanoHero has raised $100K (Seed, Mar 2016) in total funding. Key investors include AltaIR Capital, Happy Farm Business Accelerator.

Who is the CEO of PlanoHero?

Antonina Filinska is the CEO of PlanoHero. The company was founded in 2017.

Where is PlanoHero located?

PlanoHero is headquartered in Chernivtsi, Ukraine.

What funding stage is PlanoHero at?

PlanoHero is currently at the Growth Stage stage.

How many employees does PlanoHero have?

PlanoHero has approximately 11-50 employees.

PlanoHero

Category: AI in Supply Chain / Logistics

An all-in-one cloud-based retail merchandising platform that automates planogramming, store layout planning, and shelf execution through AI-driven insights. PlanoHero was founded in 2017. The company is led by Antonina Filinska. Based in Chernivtsi, Ukraine. Team size: 11-50. Total funding raised: $100K (Seed, Mar 2016). Latest round: Seed ($100K, Mar 2016) - Altair Capital. Key investors include AltaIR Capital, Happy Farm Business Accelerator.

Founded: 2017
Headquarters: Chernivtsi, Ukraine
Team size: 11-50
Total funding: $100K (Seed, Mar 2016)

Value proposition

Streamlines the end-to-end merchandising workflow from HQ to the store floor, reducing manual planogramming time and increasing profitability through data-backed shelf optimization.

Products and solutions

PlanoHero Core (Planogramming & Store Mapping), Wizora (AI Merchandising Assistant), PlanoHero Layout (Mobile app for store-level execution), PlanoHero Size (Mobile app for product dimension tracking), AI Layout Rules (Automated planogram generation engine)

Unique value

Integrates real-time sales analytics directly into the visual planogramming process, allowing for 'live' shelf optimization rather than static design.

Target customer

Large retail chains (supermarkets, pharmacies, electronics), FMCG manufacturers, and category managers seeking to optimize shelf space.

Industries served

Retail & Supermarkets, FMCG (Fast-Moving Consumer Goods), Pharmacy & Healthcare Retail, Consumer Electronics, DIY & Building Materials

Technology advantage

Leverages a proprietary retail intelligence layer on top of LLMs (OpenAI/Claude) to provide context-aware explanations for merchandising decisions and automated compliance monitoring via mobile photo reports.

How they differentiate

PlanoHero differentiates through its 'Wizora' AI assistant, which allows natural language queries for retail data, and its deep integration with the Datawiz BES analytical platform for real-time sales-to-shelf optimization.

Main competitors

DotActiv, Quant Retail, NielsenIQ Spaceman

Key partnerships

Datawiz.io (Parent company & data analytics provider), Startup Wise Guys (Early-stage accelerator partner), Regional retail partners (e.g., Korzinka, various Eastern European and Central Asian retail chains)

Notable customers

Korzinka, Mego, Chervonyi Market, SOCAR, Aeon Thailand, MixMart, ROST, LotOK

Major milestones

Parent company Datawiz.io founded in 2013, Happy Farm accelerator + AltaIR Capital $100K seed (2013–2014), Official launch of the PlanoHero brand in 2017, Strategic automation rollout with Korzinka (Uzbekistan) in 2022, Launch of Wizora AI merchandising assistant (Aug 2025 / press Jan 2026), US market expansion announced (Jan 2026)

Growth metrics

Serves 100+ retail chains across 30+ countries (partners page: 31 countries); Korzinka case reported labor/cost savings up to ~$10,000/month.

Market positioning

Mid-market to Enterprise SaaS challenger specializing in automated planogramming and store layout execution.

Geographic focus

Central & Eastern Europe, Central Asia, Middle East, Western Europe, and expanding United States.

Patents and IP

No registered patents disclosed; utilizes proprietary AI layout algorithms and integration with the Datawiz BES analytical platform.

About Antonina Filinska

Antonina Filinska is CEO of Datawiz and PlanoHero with 10+ years in retail analytics and software product development, leading PlanoHero from idea to platform serving 30+ countries.

Latest news about PlanoHero

PlanoHero launched Wizora, an AI assistant using LLMs to automate retail merchandising. By analyzing planograms and stock in real-time, it can drive sales growth by up to 20% via optimized placement.

More AI in Supply Chain / Logistics companies

Official website: https://planohero.com/