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Pluang

Category: AI in Fintech

Indonesia's leading multi-asset investment super app offering gold, US stocks, crypto, Indonesian stocks, mutual funds, options, and ETF trading with micro-investment starting from $0.50. Pluang was founded in 2019. The company is led by Claudia Kolonas. Based in Jakarta, Indonesia. Team size: 201-500. Total funding raised: $133M. Latest round: Series C. Key investors include MUFG Innovation Partners; Accel; Square Peg Capital; Openspace Ventures; Go-Ventures; UOB Venture Management; BRI Ventures; Gold House.

Founded
2019
Headquarters
Jakarta, Indonesia
Team size
201-500
Total funding
$133M

Value proposition

Democratizing investing for Indonesian retail investors by providing access to 2,000+ assets (gold, US stocks, crypto, Indonesian stocks, mutual funds, ETFs, options) with micro-investments starting as low as Rp10,000 ($0.50), all in one regulated super app.

Products and solutions

Pluang Super App (gold, US stocks & ETFs, Indonesian stocks, crypto, mutual funds, options trading, crypto futures); Pluang Web Trading; Aura AI (AI-powered market analysis); Leverage (up to 4x on US stocks); Pockets (themed investment baskets); Auto Invest (DCA); USD Yield (passive income product); Pluang Cuan (BTC/ETH yield)

Unique value

First and only multi-asset investment platform in Indonesia offering gold, US stocks, crypto, Indonesian stocks, mutual funds, ETFs, options, and crypto futures in a single app with OJK/Bappebti regulation, super-app integrations (Gojek, Tokopedia, DANA, Bukalapak), and AI-powered market analysis (Aura AI).

Target customer

Indonesian retail investors and first-time investors, from beginners to advanced traders, seeking accessible multi-asset investment with low minimums

Industries served

Wealthtech; Fintech; Digital Investment; Retail Trading; Crypto

Technology advantage

Multi-asset platform with proprietary products (not third-party white-label); Aura AI (first AI-based market analysis feature in Indonesia using ML algorithms for price/volume/sentiment analysis); Deep integrations with Indonesia's largest super apps (Gojek, Tokopedia, DANA, Bukalapak) enabling ultra-low CAC (~$2); Full regulatory compliance (OJK, Bappebti, CFX); EBITDA profitable since 2025

How they differentiate

Only Indonesian wealthtech offering gold, US stocks, Indonesian stocks, crypto, mutual funds, options, and crypto futures in one regulated app. Achieved profitability while competitors burn cash. Deep super-app integrations provide distribution advantage. First-mover with Aura AI for AI-powered market analysis. Micro-investment minimums as low as $0.50.

Main competitors

Ajaib; Bibit; Bareksa

Key partnerships

Gojek (GoTo ecosystem); Tokopedia; DANA; Bukalapak; MUFG/MUFG Innovation Partners (strategic investment); Philippine SEC (sandbox program for Philippines expansion)

Notable customers

13+ million registered users (as of May 2026); integrated with Gojek, Tokopedia, DANA, and Bukalapak user bases

Major milestones

2019: Launched as Emasdigi (gold investment), rebranded to Pluang; 2020: Added crypto and S&P 500 futures; 2021: $20M pre-Series B + $35M Series B; 2022: $55M Series B extension led by Accel; 2024: Launched Indonesia's first Options trading on US stocks; 2025: Achieved EBITDA profitability; Launched Aura AI (first AI market analysis feature in Indonesia); Expanded to Philippines via SEC sandbox; 2026: $10M Series C led by MUFG Innovation Partners; Launched Indonesian stock trading (50K+ account applications in first week); 13M+ registered users; $30M revenue (100%+ YoY growth)

Growth metrics

$30M revenue (2025, 100%+ YoY growth); EBITDA profitable since 2025; 13M+ registered users; 200 employees; 2,000+ assets available

Market positioning

Leading multi-asset investment super app in Indonesia, positioned as the most comprehensive platform for retail investors, competing with single-asset or narrower platforms. First Indonesian wealthtech to expand to the Philippines (SEC sandbox, 2025).

Geographic focus

Indonesia (primary); Philippines (expansion via SEC sandbox, 2025); broader Southeast Asia (future target)

About Claudia Kolonas

Harvard MBA; Celebes Capital (financial services); Family agribusiness; Molecular Biology degree from UCLA (vaccine research scholarship). Co-founded Pluang with Richard Chua (husband) after meeting at Harvard Business School.

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