Plumery
Category: AI in Fintech
Composable digital banking experience platform helping banks and credit unions build and launch mobile/web banking apps faster, now with AI Fabric for operationalizing AI in banking. Plumery was founded in 2016. The company is led by Ben Goldin. Based in Amsterdam, Netherlands. Team size: 11-50. Total funding raised: $7.8M. Latest round: Seed. Key investors include Headline, Better Tomorrow Ventures, Seedcamp, Cocoa Ventures, Didier Valet, Ricky Knox, Alan Morgan, DN Capital, Fontes (managed by QED Investors).
- Founded
- 2016
- Headquarters
- Amsterdam, Netherlands
- Team size
- 11-50
- Total funding
- $7.8M
Value proposition
Enables banks of any size to build differentiated, customer-centric digital banking experiences up to 80% faster and cheaper than custom builds, via a headless 'buy plus build' platform, with AI Fabric providing an event-driven foundation to safely operationalize AI in banking workflows.
Products and solutions
Digital Success Fabric (core platform), Digital Banking Journeys (API-only pre-built customer experience flows), Web and Mobile Foundations, Developer Platform, AI Fabric (event-driven AI operationalization layer for banks), Plumery Marketplace (core banking, KYC, AML integrations), Cashback Management
Unique value
Combines the speed of ready-to-use digital banking journeys with the flexibility to build and differentiate, avoiding the binary 'buy vs. build' tradeoff, while offering a standardized AI integration layer (AI Fabric) for financial institutions.
Target customer
Banks, credit unions, neobanks, digital wallets, and lending companies globally
Industries served
Banking, Credit Unions, Fintech, Digital Wallets, Lending
Technology advantage
API-only, cloud-native, composable architecture built by founders who previously built Mambu and Backbase; AI Fabric provides standardized, event-driven AI integration for banks to operationalize AI use cases safely at scale.
How they differentiate
Founder-led by ex-Mambu/Backbase architects offering a hybrid 'buy plus build' composable platform rather than pure core banking (Mambu) or pure engagement layer (Backbase); recently added AI Fabric as a standardized AI operationalization layer specifically for banks.
Main competitors
Mambu, Backbase, Thought Machine
Key partnerships
QED Investors (Fontes), DN Capital, Ozone API (open banking), Lokalise (localisation), Salt Edge (open banking gateway), Swoboda/i4 Incubator (credit unions)
Major milestones
Founded 2016 as consultancy, became registered brand 2017, evolved into independent product company 2022, raised $4.5M seed (2023), raised additional $3.3M (2024) bringing total to $7.8M, expanded into Canada, launched AI Fabric (2026), named to Gartner Market Guide for Digital Banking Platforms (2025), Financial Technology Report Top 50 (2025).
Market positioning
Mid-market challenger digital banking experience platform positioned between expensive custom builds and rigid off-the-shelf core banking/engagement suites, expanding into North America (Canada) and GCC.
Geographic focus
Europe (Netherlands, EU) with expansion into Canada and GCC region; global bank/credit union client base
About Ben Goldin
Ex-Mambu (executive role); Ex-Backbase (executive role). Over 20 years in financial services leadership; named Visionary Founder at 2025 Banking Tech Awards.
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Official website: https://plumery.com