Where is Populix headquartered?

Populix is headquartered in Jakarta, Indonesia. The company has a team of 51-200 people.

What does Populix do?

Populix operates in the AI in Marketing sector. Populix is an AI-powered consumer insights platform connecting businesses with diverse and vetted respondents across Indonesia and Southeast Asia. Provides fast, reliable, and localized consumer insights through AI data processing, a large vetted respondent pool, and flexible research methodologies including DIY and managed projects.

When was Populix founded?

Populix was founded in 2018. It is based in Jakarta, Indonesia.

Who is the CEO of Populix?

Dr. Timothy Astandu is the CEO of Populix. The company was founded in 2018.

Where is Populix located?

Populix is headquartered in Jakarta, Indonesia.

What funding stage is Populix at?

Populix is currently at the Growth Stage stage.

How many employees does Populix have?

Populix has approximately 51-200 employees.

Populix

Category: AI in Marketing

Populix is an AI-powered consumer insights platform connecting businesses with diverse and vetted respondents across Indonesia and Southeast Asia. Populix was founded in 2018. The company is led by Dr. Timothy Astandu. Based in Jakarta, Indonesia. Team size: 51-200. Total funding raised: $14.2M. Latest round: Series B. Key investors include Intudo Ventures, Openspace Ventures, Gobi Partners, Pegasus Tech Ventures, Quest Ventures.

Founded: 2018
Headquarters: Jakarta, Indonesia
Team size: 51-200
Total funding: $14.2M

Value proposition

Provides fast, reliable, and localized consumer insights through AI data processing, a large vetted respondent pool, and flexible research methodologies including DIY and managed projects.

Products and solutions

Poplite (DIY survey service), Study (Managed research projects), PopPulse (Proprietary respondent community/panel management), PopExpert (Connecting businesses with industry experts), NeXa (AI Research Assistant), PopSurvey (AI-powered survey platform), Data Visualization Services, Qualitative Research Services, Policy & Society Research

Unique value

Combines a large, vetted respondent pool from Indonesia and Southeast Asia with AI-driven analytics, offering both DIY and managed research solutions.

Target customer

SMEs to large enterprises across various industries seeking market research and consumer insights.

Industries served

FMCG, E-commerce, Financial Services, Technology, Advertising, Consulting, Healthcare

Technology advantage

Rapid data collection, localized market insights, enhanced data quality through respondent verification, and an integrated platform that addresses diverse research needs.

How they differentiate

Stronger local focus with an extensive respondent pool in Indonesia/SEA, technology-driven agility, and a broader suite of integrated research services.

Main competitors

Jakpat, Qualtrics, SurveyMonkey

Key partnerships

Google Cloud (strategic cloud and AI partnership powering NeXa and synthetic respondent development), Vital Strategies (air quality research), Tifa Foundation (Journalist Safety Index), IDN Research Institute (annual Millennial and Gen Z Report), Astra Financial (brand health tracking)

Notable customers

Gojek, Tokopedia, Shopee, Grab, Traveloka, Danone, Unilever, Procter & Gamble (P&G)

Major milestones

Secured Seed ($1.0M in 2019), Pre-Series A ($1.2M in 2021), Series A ($7.7M in 2022), and Series B first close ($4.3M in 2025) funding., Expanded respondent base to over 1 million verified panelists., Launched NeXa AI Research Assistant (Feb 2025)., Launched Policy & Society Research service (2023)., Launched PopSurvey AI-powered survey platform., Became ESOMAR-certified., Migrated to Google Cloud with Gemini AI integration., Developing synthetic respondent technology., Doubled project volume with 65% recurring clients., Expanded into government and telecommunications sectors.

Growth metrics

Expanded respondent base to over 1 million verified panelists as of 2025; doubled total projects year-over-year with 65% from recurring clients; expanded client base to telecommunications and government sectors.

Market positioning

Positioned as a leading technology-enabled consumer insights platform in Indonesia with deep local expertise.

Geographic focus

Primarily Indonesia, with expansion interests in Southeast Asia.

Patents and IP

Not publicly available

About Dr. Timothy Astandu

Dr. Timothy Astandu is the Co-Founder and CEO of Populix, a consumer insights platform he started in 2018. His leadership has driven the company's rapid growth in Indonesia. Before Populix, he was an External Lecturer at WHU - Otto Beisheim School of Management and had early career experience as an intern at UBS. He holds a Ph.D. in Leadership and Management from the University of Cambridge.

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Official website: https://populix.co/