Probook
Category: AI Agents
AI operating system for home service businesses, built around dispatch optimization Probook was founded in 2022. The company is led by George Eliadis. Based in New York, NY. Team size: 101-500. Total funding raised: $40M. Latest round: Series A. Key investors include Andreessen Horowitz (a16z), Sequoia Capital.
- Founded
- 2022
- Headquarters
- New York, NY
- Team size
- 101-500
- Total funding
- $40M
Value proposition
Unified AI platform that automates the entire front office of home service businesses — from intake and dispatch to customer messaging and outbound — built around a centralized dispatch engine that shares context across all functions.
Products and solutions
AI-powered dispatch engine (core), automated customer intake, data scrubbing/booking validation, customer messaging (SMS), outbound workflow automation, technician assignment optimization based on skills, availability, close rates, and ticket size history
Unique value
Only AI platform built around dispatch as the central nerve center rather than top-of-funnel lead generation; founded by someone who grew up in the trades; deploys in-person alongside customer teams; shares one context layer across all customer interactions from first touch to job completion
Target customer
Home service businesses (HVAC, plumbing, electrical, pressure washing) ranging from independently owned shops to private equity-backed multi-location platforms
Industries served
Home Services (HVAC, Plumbing, Electrical, Pressure Washing)
Technology advantage
Dispatch-first architecture with shared context layer across intake, data cleaning, messaging, and outbound; AI that factors technician skills, conversion rates, proximity, and expected ticket value into routing decisions; in-person deployment model creates high switching costs and deep customer relationships
How they differentiate
Unlike competitors that treat dispatch as one feature among many, Probook built its entire platform around dispatch as the central decision layer. The founders have direct trades experience (CEO grew up pressure washing). Probook deploys in person and stays on the hook for outcomes. Competitors like ServiceTitan are broader platforms where dispatch is one module; Probook is purpose-built AI around dispatch specifically.
Main competitors
ServiceTitan (public, $6.3B market cap, dominant home services software with AI scheduling), Topline Pro, Avoca, YacDaddy, Hatch
Key partnerships
ServiceTitan (technology partner/integration), Andreessen Horowitz (lead Series A investor), Sequoia Capital (lead Seed investor and Series A participant)
Notable customers
TurnPoint Services, Master Trades Group, Del-Air, Peterman Brothers, Sila Services, Summers Plumbing, Heating & Cooling, Anthony Plumbing, Heating, Cooling & Electric, TR Miller (first customer)
Major milestones
2022: Company founded, 2022: Part of Venture Lab VIP-X Philadelphia fall cohort, 2024: Penn Startup Challenge finalist, 2025: Seed round ($6M led by Sequoia), First paying customer (TR Miller), 2026-06: Series A ($34M led by a16z, with Sequoia participation), Summers Plumbing booked 2,542 jobs in first month with zero human intervention, Del-Air doubled tech-to-dispatcher ratio from 10:1 to 22:1
Market positioning
Vertical AI platform for home services operations, positioned as the AI-native alternative to legacy field service management platforms. Currently positioned as a ServiceTitan partner (complementary) but with potential to compete long-term.
Geographic focus
United States (nationwide coverage, customers across hundreds of locations)
About George Eliadis
Ex-A2Z Exterior Pressure Washing (Contractor); University of Pennsylvania M&T Program (Wharton & Engineering). Grew up pressure washing with his father in upstate New York.
Official website: https://www.probook.ai