Qualified
Category: AI in Marketing
The #1 Pipeline Generation Platform for Salesforce, utilizing conversational AI and real-time intent data to identify and engage high-value website visitors. Qualified was founded in 2018. The company is led by Kraig Swensrud. Based in San Francisco, USA. Team size: 200-500. Total funding raised: $163.0M. Latest round: Series C, $95.0M, 2022-05, led by Sapphire Ventures. Key investors include ["Norwest Venture Partners","Redpoint Ventures","Salesforce Ventures","Sapphire Ventures","Tiger Global Management"].
- Founded
- 2018
- Headquarters
- San Francisco, USA
- Team size
- 200-500
- Total funding
- $163.0M
Value proposition
Maximizes website ROI by identifying high-intent buyers in real-time and enabling immediate engagement through AI agents or live sales reps, effectively turning a corporate website into a sales machine.
Products and solutions
["Piper (AI SDR Agent)","Qualified AI Chat & Conversations","Qualified Signals (Account-based intent data)","Qualified Offers (Personalized website experiences)","The Pipeline Cloud (Unified platform for B2B revenue teams)"]
Unique value
A native-to-Salesforce architecture that allows for seamless, real-time data synchronization and the deployment of 'Piper,' an autonomous AI SDR that can qualify leads and book meetings 24/7.
Target customer
B2B marketing and sales teams at mid-market and enterprise companies, specifically those within the Salesforce ecosystem.
Industries served
["Computer Software & SaaS","Information Technology and Services","Manufacturing","Financial Services","Healthcare & Life Sciences"]
Technology advantage
Pioneered the 'Agentic AI' category in marketing, moving beyond simple chatbots to autonomous agents that use CRM data to make intelligent, real-time decisions on lead qualification and engagement.
How they differentiate
Qualified differentiates through its 'Salesforce Native' architecture, offering real-time, deep integration with Salesforce CRM that competitors cannot match. This allows for immediate identification of high-value prospects based on CRM data and seamless synchronization of sales activities.
Main competitors
["Drift","Intercom","6sense"]
Key partnerships
["Salesforce (Strategic Owner/Partner)","Slack","6sense","Demandbase","Clearbit"]
Notable customers
["Adobe","Asana","Grubhub","SurveyMonkey","Poly","Quantum Metric","Alation"]
Major milestones
["Founded in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley.","Launched 'The Pipeline Cloud' in 2021, a unified platform for B2B revenue teams.","Achieved 400% year-over-year revenue growth in 2021.","Raised $95M Series C in May 2022 to expand AI capabilities.","Announced definitive agreement to be acquired by Salesforce in December 2024."]
Growth metrics
Reported 400% revenue growth in 2021; estimated annual recurring revenue (ARR) of approximately $32M-$50M prior to acquisition.
Market positioning
Premium enterprise conversational sales and marketing platform specifically optimized for the Salesforce ecosystem.
Geographic focus
Primarily North America (HQ in San Francisco), with a global reach facilitated by Salesforce's international customer base.
Patents and IP
No specific public patents disclosed; competitive advantage is maintained through proprietary AI models and deep, native integration with the Salesforce platform.
About Kraig Swensrud
Kraig Swensrud is a serial entrepreneur with a distinguished track record in the Salesforce ecosystem. He was the founder of Kieden (the first search marketing app for Salesforce, acquired in 2006) and GetFeedback (a survey platform acquired by Campaign Monitor in 2014). He served as the Chief Marketing Officer at Salesforce from 2011 to 2012, where he led global marketing strategy during a period of significant growth.
Official website: https://www.qualified.com