Rilo
Category: AI Agents
AI agent platform that builds and runs outcome-owning GTM (go-to-market) workflows from natural-language instructions — competitive intelligence, lead/pipeline signals, investor tracking, and content distribution. Rilo was founded in 2025. The company is led by Dhruv Jaglan. Based in San Francisco, California, USA. Team size: 1-10. Total funding raised: $1M. Latest round: Seed. Key investors include Peak XV Partners, DeVC, Day Zero Ventures.
- Founded
- 2025
- Headquarters
- San Francisco, California, USA
- Team size
- 1-10
- Total funding
- $1M
Value proposition
Lets small founding/GTM teams get outcomes (not just triggered tasks) from AI agents that run complex marketing/sales workflows automatically, effectively expanding headcount without hiring.
Products and solutions
Rilo App (natural-language AI workflow builder), Growth (prospecting/signal tracking), MCP integration, pre-built workflow templates: competitor intelligence digest, prospect/lead enrichment & outreach, investor tracking, one-post-to-many-platforms content repurposing
Unique value
Outcome-based AI agents vs. trigger-and-action automation tools like Zapier/Make, and vs. data-enrichment tools like Clay — Rilo agents understand desired outcomes and build/execute the workflow autonomously via natural language.
Target customer
Early-stage startup founders and GTM/marketing/sales teams at small, fast-moving companies
Industries served
Marketing technology (martech), Sales/GTM automation, SaaS/startup tooling
Technology advantage
Natural-language workflow generation/execution engine ("tell Rilo what you need"), MCP (Model Context Protocol) support, 100+ tool integrations, agent design that owns end-to-end outcomes rather than single actions
How they differentiate
Positions against workflow-automation incumbents (Zapier/Make) by owning full outcomes rather than single trigger→action steps, and against data-enrichment tools (Clay) by combining enrichment with autonomous multi-step execution described in plain language.
Main competitors
Clay, Zapier, Make
Key partnerships
Acquired by Adobe (Sept 2026) — team and workflow capability being integrated into Adobe's enterprise marketing/agentic AI suite, 100+ third-party tool integrations (CRM, Slack, social platforms)
Notable customers
Gushwork, TwinMind, GetCrux, Inkle, Lifetoon, Cekura
Major milestones
Founded September 2025 by IIT Bombay alumni Dhruv Jaglan and Georgi Boby, raised $1M seed at $10M valuation from Peak XV/DeVC/Day Zero Ventures, crossed 10,000 users within months, acquired by Adobe (Sept 2026) for an undisclosed amount as Adobe's second Indian-founder-team acquisition (after Rephrase.ai in 2023), standalone Rilo platform being shut down as team joins Adobe's agentic marketing efforts.
Growth metrics
Crossed 10,000 users within months of launch (Sept 2025 founding to Sept 2026 acquisition)
Market positioning
Early-stage AI agent/GTM-automation startup targeting resource-constrained founding teams ("18 months of runway" messaging) before being absorbed into Adobe's enterprise marketing automation stack.
Geographic focus
Global, English-language SaaS/startup market; founding team of Indian (IIT Bombay) origin operating out of San Francisco
About Dhruv Jaglan
Ex-LinkedIn Software Engineer (Aug 2020-Feb 2022); Co-founder of babblebots.ai; IIT Bombay alumnus. Founded Rilo Sept 2025, scaled to 10,000+ users, acquired by Adobe within a year.
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Official website: https://getrilo.ai/
