Rookoo
Category: AI Agents
AI-powered digital employees automating administrative tasks and customer interactions for event, hospitality, and MICE industries Rookoo was founded in 2024. The company is led by Jeroen Borloo. Based in Ghent, Belgium. Team size: 10-50. Total funding raised: €900,000. Latest round: Angel, €900,000, November 14, 2025, led by N/A. Key investors include PMV (ParticipatieMaatschappij Vlaanderen), KBC Innovation Banking, Louis Jonckheere (Wintercircus), Jorn Vanysacker (100In, ex-Henchman), Gilles Mattelin (100In, ex-Henchman & Tout Bien), Jean-Michel Teerlinck (MTM Group, Artion), Stefaan Rossel (Bavet, Burney's, Frans & Bertha), Bernard Rossel (Bavet, Burney's, Frans & Bertha), Matthias Stevens (Dynamate), Pieter Vanermen, Gilles Teerlinck, Tanguy Serraes, Anthony De Clerck, Hendrik Isebaert, Louis Mahy, Piet Van Waes, Olivier Saverys.
- Founded
- 2024
- Headquarters
- Ghent, Belgium
- Team size
- 10-50
- Total funding
- €900,000
Value proposition
Reduces 25-35% of administrative time via automated 67%+ customer inquiry resolution, with 4x faster response times across WhatsApp, chat, and email
Products and solutions
ExperienceAI core platform, Price optimization modules, Capacity management modules
Unique value
First AI agent specifically designed for event administration chaos, combining multi-channel automation with GDPR-compliant EU-hosted infrastructure
Target customer
Event planners, hospitality businesses, and MICE industry professionals struggling with administrative inefficiencies
Industries served
Event management, Hospitality, MICE (Meetings, Incentives, Conferences, Exhibitions)
Technology advantage
Proprietary AI trained on event-specific workflows with real-time capacity management capabilities, supported by team's Qualtrics/Clarabridge customer success expertise
How they differentiate
Rookoo differentiates itself through its AI-powered 'digital colleagues' that automate 67% of customer inquiries across multiple channels (WhatsApp, live chat, email) and reduce administrative tasks by 25-35%. Their GDPR-compliant platform focuses specifically on event and hospitality industry workflows, offering rapid response times (claimed to boost conversion rates by 4x) and integration with event management systems like Yesplan and Tripleseat.
Main competitors
Sympla, Partiful, Prismm
Key partnerships
PMV (ParticipatieMaatschappij Vlaanderen), KBC Innovation Banking, HackYourFuture Belgium (CTO's board affiliation)
Notable customers
Wintercircus Ghent, Tour & Taxis, Brussels Special Venues, SPIN, The Arena Group
Major milestones
Secured €900k funding in November 2025 to scale AI platform, Achieved 67% automated inquiry resolution rate, Integrated with major event management platforms (Yesplan, Tripleseat, SevenRooms), Operational in Ghent's Wintercircus startup ecosystem, Planning official launch in Dutch market at EventSummit
Growth metrics
N/A (private company)
Market positioning
Positioned as an AI-driven automation solution for the event industry's administrative challenges, targeting mid-to-large event management companies. Competes by emphasizing hyper-automation of customer interactions and administrative workflows with specialized industry focus.
Geographic focus
Headquartered in Ghent, Belgium with global market targeting. Operates from the Wintercircus startup campus and serves international clients including Wintercircus Ghent, Tour & Taxis, and The Arena Group.
Patents and IP
No publicly disclosed patents at this stage
About Jeroen Borloo
Senior Customer Success Manager/Team Lead at Qualtrics, Customer Success Manager at Clarabridge, experienced in customer interaction and AI technology
Official website: https://rookoo.ai