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SEEKHAN

Category: AI in Supply Chain / Logistics

SEEKHAN specializes in AI-powered cold chain logistics optimization for global food exports, providing digital trade solutions to streamline perishable goods distribution. SEEKHAN was founded in 2020. The company is led by Ryan Haksu Shin. Based in Gunsan, Jeonbuk-do, South Korea. Team size: 20. Total funding raised: Undisclosed (private company). Latest round: Series A (estimated 2024). Key investors include ["SNU Innovation Foundation","Korea Food & Drug Safety Hall","Private equity firms in logistics sector"].

Founded
2020
Headquarters
Gunsan, Jeonbuk-do, South Korea
Team size
20
Total funding
Undisclosed (private company)

Value proposition

Democratizing global trade for Korean SMEs through AI-driven cold chain optimization, reducing logistics complexity and costs for international markets while achieving 20% reduction in damage rates.

Products and solutions

["AI Cold Chain Optimization Platform","Custom Cold Chain LCL (Less than Container Load) Export Solutions","DX TAOL (Digital Trade Platform for Perishable Goods)","GooGooN (AI-based Cold Chain LCL Digital Forwarding Platform)","Global Logistics Network Integration Tools"]

Unique value

Proprietary AI algorithms for real-time cold chain monitoring and predictive logistics optimization tailored to Korean food exports, achieving 20% damage reduction and reducing customs documents from 20+ to 5 per shipment.

Target customer

Korean small-to-medium enterprises (SMEs) exporting perishable goods (food, pharmaceuticals)

Industries served

["Food & Beverage (especially Korean cuisine exports)","Pharmaceuticals","Perishable Commodities","International E-commerce"]

Technology advantage

AI-driven temperature control systems and route optimization reduce spoilage rates while cutting logistics costs through smart LCL aggregation. Specialized in bundling multiple shippers' orders for efficient purchasing and CBM management.

How they differentiate

SEEKHAN differentiates through its AI-powered cold chain optimization platform tailored for Korean food exports, combining logistics expertise with cultural storytelling to create value-added services for global trade partners. Unique focus on Korean SME exports with 20% damage reduction achievement.

Main competitors

["DHL Supply Chain","Kuehne + Nagel","FedEx ColdChain","Lineage Logistics","Carrier Transicold"]

Key partnerships

["Global logistics providers for cold chain infrastructure","Hong Kong-based subsidiary (SEEKHAN HK Limited) for regional expansion","SNU Campus Town Startup Program for R&D collaboration","Korean agricultural export associations"]

Notable customers

["Exporters of Korean seafood","Organic kimchi producers","Government-backed agricultural cooperatives"]

Major milestones

["2020: Founded with SNU Campus Town Startup program","2023: Launched Hong Kong subsidiary for cross-border logistics","2024: Achieved 98% product freshness rate with AI monitoring; BEP (breakeven) achieved with ~19억 won revenue","2025: Recognized as SNU Campus Town Startup CEO; Received Prime Minister's Commendation; Bridge investment of ~₩400M from Korea SMEs & Startups Agency and Busan United Technology Holdings; 20 employees","2026: Won Korea Cold Chain Industry Award (START-UP AWARD); Revenue target of ~80억 won for 2026"]

Growth metrics

Achieved 20% reduction in damage rates for Korean food exports, reduced customs documents from 20+ to 5 per shipment, partnered with 15+ Korean SMEs for global food distribution. 2023 revenue ~₩1.3B, 2024 revenue ~₩1.9B with BEP achieved. 20 employees. 2 registered patents, 5+ pending. 84 types of fresh food cargo data collected across 15 export countries.

Market positioning

Positioned as a niche AI-driven logistics innovator targeting the underserved Korean food export sector, bridging the gap between traditional logistics providers and digital-first cold chain solutions.

Geographic focus

Primary focus on Korea-Hong Kong corridor with expansion plans into Southeast Asia and North America markets where Korean cuisine demand is growing. Global branches in Melbourne (Australia), Auckland (New Zealand), and Hong Kong.

Patents and IP

2 registered patents (domestic and international) for cold chain loading optimization, 5+ patents pending. Also holds ISO9001 certification and Venture Company certification.

About Ryan Haksu Shin

Founder and CEO of SEEKHAN since October 2020. Expert in global digital trade solutions and cold chain logistics optimization. Former participant in SNU Campus Town Startup program. Focused on leveraging AI technology to revolutionize cold chain logistics for Korean food exports.

Official website: