Sequence
Category: AI Agents
An AI-first financial operations platform that unifies and automates the entire quote-to-cash workflow (billing, invoicing, and revenue recognition) for B2B companies with complex pricing. Sequence was founded in 2022. The company is led by Riya Grover. Based in London, United Kingdom. Team size: 11-50. Total funding raised: $39.0M. Latest round: Series A ($20.0M, Dec 2025). Key investors include ["Andreessen Horowitz (a16z)","645 Ventures","Salesforce Ventures","Firstminute Capital","Passion Capital"].
- Founded
- 2022
- Headquarters
- London, United Kingdom
- Team size
- 11-50
- Total funding
- $39.0M
Value proposition
Replaces fragmented spreadsheets and rigid billing tools with a dynamic 'financial engine' that uses AI agents to automate manual tasks (like contract intake and reconciliation), ensuring error-free revenue collection and real-time financial visibility.
Products and solutions
["Sequence Billing (Usage-based & Recurring)","Sequence CPQ (Quoting)","Sequence Revenue Recognition (ASC 606)","Sequence Collect (Accounts Receivable)","AI Revenue Agents"]
Unique value
Deploys 'AI Agents' that can read unstructured contracts and automatically configure complex billing schedules, solving the disconnect between rigid billing systems and custom sales deals.
Target customer
B2B SaaS and Fintech scaleups, Finance & RevOps teams, CFOs
Industries served
["B2B SaaS","Fintech","API Economy","Enterprise Software"]
Technology advantage
Combines a high-performance usage metering engine with an agentic AI layer, allowing finance teams to automate reconciliation and invoice validation that previously required manual spreadsheet work.
How they differentiate
Distinguishes itself with 'AI Agents' that automate the ingestion of unstructured contract data into billing schedules, specifically designed for complex, usage-based, and custom B2B pricing where traditional tools (like Chargebee) often require manual workarounds.
Main competitors
["Chargebee","Maxio","Zuora","Stripe Billing"]
Key partnerships
["Salesforce (Investor & Integration Partner)","Andreessen Horowitz (Investor)","NetSuite (ERP Integration)","Stripe (Payment Integration)","HubSpot (CRM Integration)"]
Notable customers
["Ivy","Attio"]
Major milestones
["Raised $19M Seed round led by a16z in Sep 2022","Surpassed $1B in annualized invoice volume processed in 2025","Raised $20M Series A led by 645 Ventures in Dec 2025"]
Growth metrics
Achieved 10x ARR growth in 2025; Processes $1B+ in annual invoice volume; ~100 enterprise/scaleup customers.
Market positioning
AI-native Revenue Operations Platform for B2B SaaS & Fintech
Geographic focus
United Kingdom, North America
Patents and IP
No registered patents disclosed in public sources as of Dec 2025
About Riya Grover
Riya Grover is a repeat entrepreneur who previously co-founded Feedr, a food-tech platform acquired by Compass Group in 2020, where she served as CEO. Prior to her entrepreneurial career, she worked in Investment Banking at Deutsche Bank and held strategy roles at PepsiCo.
Official website: https://www.sequencehq.com/