SOOZOO AI
Category: AI Agents
AI-based proposal automation platform for public procurement, combining AI agents with human bid experts to help SMEs win government contracts SOOZOO AI was founded in 2025. The company is led by Lee Hyeontak (이현탁). Based in Daejeon, South Korea. Team size: 11-50. Latest round: Seed. Key investors include Blissvine Ventures.
- Founded
- 2025
- Headquarters
- Daejeon, South Korea
- Team size
- 11-50
Value proposition
Democratizing access to world-class bid proposal expertise for SMEs by combining AI agents trained on the Global No.1 Firm's 96-step methodology with human bid directors, enabling smaller companies to compete effectively against large enterprises in public procurement
Products and solutions
SOOZOO (수주) — AI-based SaaS platform for public procurement proposal automation: RFP analysis, win probability prediction, AI agent-driven proposal writing, specialized planner matching, and proposal quality management. Available as SaaS subscription for SMEs and on-premise for large enterprises.
Unique value
Only AI proposal platform trained on 53 years of Shipley's proven 96-step methodology and 46 trillion KRW worth of bidding experience, combined with a hybrid AI Agent + Human Director model
Target customer
SMEs and large enterprises bidding on public procurement contracts in South Korea, initially targeting the MICE (Meetings, Incentives, Conferences, Exhibitions) industry
Industries served
Public procurement, MICE (Meetings, Incentives, Conferences, Exhibitions), Government bidding across multiple industries
Technology advantage
Proprietary AI Agent trained on Shipley's 96-step proposal methodology and a vast library of winning proposals accumulated over 53 years; hybrid intelligence model combining AI agents (speed/scalability) with human bid directors (strategic insight); 46 trillion KRW of bidding experience embedded in the AI
How they differentiate
Unlike generic AI proposal tools, SOOZOO AI's platform is built on the proprietary 96-step methodology of the world's #1 bid consulting firm (Shipley, 53-year history), with AI agents trained on 46 trillion KRW worth of actual winning proposals. The hybrid model (AI + human directors) provides both speed and strategic depth that pure AI tools cannot match.
Main competitors
Bidara (AI proposal software), Tenderbolt AI, Responsive.io, Loopio
Key partnerships
SK Broadband (SK브로드밴드) — strategic partnership for proposal consulting, Shipley Korea — CEO and Director are alumni of the firm, Kwangwoon University — selected for 2025 Pre-Startup Package
Notable customers
SK Broadband (SK브로드밴드), Company A (MICE industry, 518M KRW contract won)
Major milestones
Founded December 2025, Secured seed investment from Blissvine Ventures, Received TIPS program recommendation (Korean government tech startup support), Selected as Top Excellence Enterprise in Deep-Tech category at 2025 Kwangwoon University Pre-Startup Package, Won 518M KRW contract for MICE industry client using SOOZOO model, Secured SK Broadband as strategic partner, Achieved ~80M KRW pre-incorporation revenue with ~1B KRW confirmed pipeline for 2026
Growth metrics
Pre-incorporation revenue of ~80M KRW (~$55K USD); ~1B KRW (~$690K USD) confirmed pipeline for 2026; Won 518M KRW contract for first MICE client
Market positioning
Early-stage deep-tech startup focused specifically on the Korean public procurement market, differentiating through deep domain expertise (Shipley methodology) combined with AI, targeting the underserved SME segment that makes up 80% of the public procurement market
Geographic focus
South Korea (domestic focus, with stated ambition for global expansion)
About Lee Hyeontak (이현탁)
Ex-Head of Business at Shipley Korea (Global No.1 Bid Consulting Firm), 15 years of experience consulting 1,500 companies, helped win 3.2 trillion KRW in contracts. Led SK Broadband to win an 83.2 billion KRW government project.
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Official website: https://expert.soozoo.ai/
