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Spangle AI

Category: AI in Retail / E-commerce

An AI-native commerce platform that utilizes agentic AI to optimize post-click shopping journeys and maximize conversion rates for enterprise retail brands. Spangle AI was founded in 2024. The company is led by Maju Kuruvilla. Based in Seattle, USA. Team size: 11-50. Total funding raised: $21M total. Latest round: Series A ($15M, Jan 2026). Key investors include ["Madrona Ventures","NewRoad Capital Partners","Streamlined Ventures","WHP Global","SPARC Group"].

Founded
2024
Headquarters
Seattle, USA
Team size
11-50
Total funding
$21M total

Value proposition

Closes the 'post-click' conversion gap by replacing static landing pages with adaptive, 1:1 agentic experiences, delivering up to a 50% increase in conversion rates and a 2x improvement in ROAS.

Products and solutions

["ProductGPT (Commerce-specific reasoning engine)","Seller Agents (Autonomous real-time execution agents)","Agentic Landing Pages (Dynamic, context-aware storefronts)","AI-Native Search & Discovery","Closed-loop GEO (Generative Engine Optimization)"]

Unique value

Shifts from passive 'Generative AI' to proactive 'Agentic Commerce,' where AI agents autonomously guide shoppers through the entire funnel rather than just providing search results or chat responses.

Target customer

Enterprise e-commerce retailers, tier-one consumer brands, and high-growth D2C companies spending significantly on paid traffic.

Industries served

["E-commerce","Retail","Fashion & Apparel","Consumer Goods"]

Technology advantage

Proprietary 'ProductGPT' engine that integrates directly into the commerce infrastructure layer to learn brand-specific product data, ad context, and shopper intent simultaneously to generate custom storefronts in real-time.

How they differentiate

Spangle AI differentiates through 'Agentic Commerce,' utilizing autonomous agents to proactively guide shoppers through the entire post-click journey (from landing page to checkout) rather than relying on passive search results or basic chat-based personalization.

Main competitors

["Bloomreach","Constructor.io","Daydream"]

Key partnerships

["WHP Global (Strategic partner and client for brands like Anne Klein)","SPARC Group (Strategic partner and client for major retail portfolios)","Madrona Ventures (Lead Seed investor)","NewRoad Capital Partners (Lead Series A investor)","Enterprise clients including Revolve, Steve Madden, and Alexander Wang"]

Notable customers

["Revolve","Steve Madden","Alexander Wang","Anne Klein"]

Major milestones

["Raised $6M Seed round led by Madrona in early 2024","Raised $15M Series A led by NewRoad Capital Partners in Jan 2025","Launched proprietary 'ProductGPT' reasoning engine for commerce","Established strategic partnerships with retail giants WHP Global and SPARC Group"]

Growth metrics

Achieved a $100M post-money valuation; reported up to a 50% increase in conversion rates for early retail partners.

Market positioning

Enterprise AI-native commerce infrastructure challenger

Geographic focus

North America

Patents and IP

No registered patents disclosed; utilizes proprietary ProductGPT models and agentic system architecture.

About Maju Kuruvilla

Maju Kuruvilla is the Founder and CEO of Spangle AI. He is a prominent technology executive who previously served as the CEO of Bolt, a leading checkout and shopper network company. Prior to Bolt, he spent eight years at Amazon, where he was Vice President of Amazon Global Logistics, overseeing global fulfillment and Prime technology. His career also includes engineering roles at Microsoft and Honeywell.

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