Strawberry
Category: AI Agents
Stockholm-based agentic AI browser with built-in AI 'companions' that automate multi-step browser work for non-technical teams. Strawberry was founded in 2023. The company is led by Charles Maddock. Based in Stockholm, Sweden. Team size: 11-50. Total funding raised: $6M. Latest round: Seed. Key investors include General Catalyst, EQT Ventures, founders of Lovable, founders of Supabase, founders of Hugging Face.
- Founded
- 2023
- Headquarters
- Stockholm, Sweden
- Team size
- 11-50
- Total funding
- $6M
Value proposition
Strawberry builds AI agents into the browser where people already work. Its companions can act across logged-in web apps without API connectors, so non-technical workers can automate research, lead generation, recruiting, CRM updates, meeting notes and routine browser tasks.
Products and solutions
Strawberry desktop browser for macOS and Windows (v1.0 released Oct 2026). Official AI companions: Sales Sally, Talent Theo, Executive Ellis, Marketing Martin and Consulting Cora, plus custom companions. Other features: browser agent with parallel sub-agents, routines and triggers for autopilot tasks, bot-free local meeting transcription for Zoom, Teams and Meet, visual artifacts (slide decks, dashboards), persistent memory, and a shared team workspace. Pricing: free plan with 500 credits, paid plans at $20, $85 and $250 per month.
Unique value
A browser built for agents, not tabs. AI companions work inside the user's own tabs and accounts, learn team context, and can be trained once and then shared across a team, without technical setup.
Target customer
Non-technical knowledge workers and teams, especially in sales, marketing, recruiting/talent, consulting and customer service, plus founders, freelancers, startups and SMBs.
Industries served
Sales/GTM, recruiting and staffing, marketing, consulting, executive productivity, customer service
Technology advantage
Browser-native agent orchestration using the user's logged-in sessions, which avoids per-tool integrations. Parallel sub-agents handle large jobs such as researching 200 companies. Team-shared learned context and memory. Approval gates before sending emails, publishing posts or changing records. Passwords stay local, EU data residency is available, and SOC 2 and GDPR posture is claimed. Self-reported score of about 78% on the GAIA agent benchmark.
How they differentiate
Targets team workflows for non-technical workers rather than individual browsing assistance. Companions can be trained and shared across a team, run on schedules or triggers, and parallelize work. The company claims it outperforms Comet and Atlas on practical workflows. Meeting capture runs locally without a bot. EU-based with data residency options.
Main competitors
Perplexity Comet, OpenAI ChatGPT Atlas, Dia (The Browser Company)
Key partnerships
Product integrations with LinkedIn, HubSpot, Gmail, Bullhorn, Ashby, Linear, Notion and Google Sheets (integrations, not formal partnerships). Angel backing from the founders of Lovable, Supabase and Hugging Face.
Notable customers
Users cited in testimonials include staff at Zapier, Float, lablab.ai, Implement Consulting Group and Airspot.
Major milestones
2023: founded in Stockholm. Oct 2025: $6M seed co-led by General Catalyst and EQT Ventures, and beta opened to 10k users. Feb 2026: opened to the public. Oct 2026: Strawberry 1.0 released with shared team companions, parallel sub-agents and local meeting capture.
Growth metrics
12-person team as of Oct 2026. Beta opened to 10,000 pre-registered users in Oct 2025, and public downloads opened in mid-Feb 2026. Product Hunt Product of the Day and Product of the Week.
Market positioning
European challenger in the agentic AI browser race. Positions itself as 'an AI agent company, not a browser company', sitting between general chatbots (ChatGPT, Claude) and personal assistants.
Geographic focus
Based in Sweden, targeting international markets, especially US and European teams.
About Charles Maddock
Founder & Lead Developer, Rivernotch (Stockholm game studio, 2019-2023; created PvP game Fishards); founding member of an earlier startup acquired by Green Little Heart. Began programming at 11; building agentic AI full-time since the GPT-3.5 release.
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Official website: https://strawberrybrowser.com