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SuperCircle

Category: AI in Supply Chain / Logistics

An AI-powered textile waste management platform that transforms post-consumer and post-industrial textile waste into profitable, sustainable outcomes through automated sorting and routing to 50+ reuse and recycling streams. SuperCircle was founded in 2020. The company is led by Chloe Marie Songer. Based in New York, USA. Team size: 10-50. Total funding raised: ~$24M total (all rounds). Latest round: Series A ($24M, Dec 2025 led by Foundry, BBG Ventures). Key investors include ["Foundry Group","BBG Ventures","Renewal Fund","Elemental Impact","Ulu Ventures","Lyra Ventures","Blueprint Ventures"].

Founded
2020
Headquarters
New York, USA
Team size
10-50
Total funding
~$24M total (all rounds)

Value proposition

Converts textile waste from a cost center into revenue streams by automating the sorting, grading, and routing of discarded garments to their most profitable and sustainable next-life outcomes, with zero textiles sent to landfill.

Products and solutions

["AI-Powered Sort Engine for automated textile classification","Reverse Logistics Network for nationwide collection","Trade-in Program Management for customer engagement","Supply Chain Disposition Platform for excess inventory","Real-time Impact Tracking and Reporting Dashboard"]

Unique value

First full-stack AI-powered platform that bridges the gap between retail brands and the recycling industry, processing textiles at item-level with proprietary sortation technology that determines optimal next-life outcomes.

Target customer

Leading retail brands and fashion companies seeking circular economy solutions, including J.Crew, GUESS, Reformation, FIGS, Parachute Home, and Uniqlo US

Industries served

["Fashion and Apparel","Textile Recycling","Retail Sustainability","Circular Economy","Waste Management"]

Technology advantage

Combines computer vision, machine learning, and supply chain optimization to automate textile sorting with 50+ recycling streams, while providing complete transparency and traceability for regulatory compliance and sustainability reporting.

How they differentiate

AI-driven textile waste management platform with full-stack reverse logistics, digital twins for garments, and direct partnerships with retail brands for end-to-end circularity solutions

Main competitors

["TrusTrace","REEF","Increff"]

Key partnerships

["Reformation - RefRecycling program partner since 2022","Uniqlo US - RE.Uniqlo collection program","J.Crew - Trade-in and recycling initiatives","GUESS - GUESS Again e-commerce recycling program","Parachute Home - Textile recycling solutions","A.L.C., Tentree, FIGS - Various recycling programs","Reflaunt - Joint resale and recycling offering","20+ specialized textile recyclers in network"]

Notable customers

["Reformation","J.Crew","Guess","FIGS","Parachute Home","Manduka","UNIQLO"]

Major milestones

["$7M seed round led by Ulu Ventures and BBG Ventures in November 2023","$24M+ Series A led by Foundry Group in December 2025","Partnership with Reformation for RefRecycling program","First national end-of-life program for yoga mats with Manduka","Processed over 6 million textiles from landfill"]

Growth metrics

Processed over 6 million garments, aiming for 1 billion units diverted from landfill by 2030

Market positioning

Mid-market enterprise SaaS challenger focused on textile recycling and circularity infrastructure

Geographic focus

North America (primary), expanding to global retail brands

Patents and IP

Proprietary sorting technology and operating systems (specific patents not publicly disclosed as of latest update)

About Chloe Marie Songer

Previously worked at Gap Inc. in product merchandising for 4 years. Co-founded Thousand Fell, a circular sneaker brand in 2018, and SuperCircle in 2020 as a technology platform for textile recycling and circularity in fashion.

Official website: