How much funding has Supermom raised?

Supermom has raised $22M in total funding. Their latest funding round was Series B. Key investors include Granite Asia, AC Ventures, Hearst Ventures, Qualgro, Altara Ventures (Koh Boon Hwee).

Where is Supermom headquartered?

Supermom is headquartered in Singapore. The company has a team of 101-500 people.

What does Supermom do?

Supermom operates in the AI in Marketing sector. Singapore-based AI consumer data platform connecting brands with 10M+ Southeast Asian mothers via a community network and lifecycle marketing technology. Supermom is a data & technology platform backed by 10M+ Southeast Asian moms that helps FMCG and consumer brands engage family-focused consumers with AI-driven precision, predictive analytics, and lifecycle marketing at scale.

When was Supermom founded?

Supermom was founded in 2013. It is based in Singapore.

Who is the CEO of Supermom?

Luke Lim is the CEO of Supermom. The company was founded in 2013.

Where is Supermom located?

Supermom is headquartered in Singapore.

What funding stage is Supermom at?

Supermom is currently at the Growth Stage stage.

How many employees does Supermom have?

Supermom has approximately 101-500 employees.

Supermom

Category: AI in Marketing

Singapore-based AI consumer data platform connecting brands with 10M+ Southeast Asian mothers via a community network and lifecycle marketing technology. Supermom was founded in 2013. The company is led by Luke Lim. Based in Singapore. Team size: 101-500. Total funding raised: $22M. Latest round: Series B. Key investors include Granite Asia, AC Ventures, Hearst Ventures, Qualgro, Altara Ventures (Koh Boon Hwee).

Founded: 2013
Headquarters: Singapore
Team size: 101-500
Total funding: $22M

Value proposition

Supermom is a data & technology platform backed by 10M+ Southeast Asian moms that helps FMCG and consumer brands engage family-focused consumers with AI-driven precision, predictive analytics, and lifecycle marketing at scale.

Products and solutions

MOMENTUM (full-funnel lifecycle marketing infrastructure), MomGenie (AI parenting assistant on WhatsApp), Knowledge of Moms (KOM) graph (predictive algorithms), Crowd Intelligence, Crowd Influence (Key Opinion Moms), Demand Generation, Sampling/Mass Activation, Dark Social Listening (Supermom Pulse), Supermom Brand Awards.

Unique value

Proprietary AI-driven predictive consumer profiling built on first-party data from 10M+ profiled moms across 6,000+ private community groups, enabling hyper-targeted brand activations in a post-cookie world.

Target customer

FMCG and consumer brands (multinational giants and local icons) across Southeast Asia targeting mothers and parents, plus the parenting community itself.

Industries served

Consumer goods/FMCG, baby & childcare, insurance/financial services, healthcare, food & beverage, retail.

Technology advantage

AI/ML-driven consumer data platform with 360° PII profiling of moms (demographics, parenting stage, behavior); MomGenie AI assistant trained on millions of parenting conversations; KOM predictive graph; first-party data advantage in a cookieless advertising landscape.

How they differentiate

Unlike content-led parenting platforms, Supermom is a B2B lifecycle marketing/data infrastructure play built on proprietary AI predictive analytics and first-party mom data, offering full-funnel brand activation (MOMENTUM) plus an AI assistant (MomGenie) rather than just content/community.

Main competitors

theAsianparent (The Parent Inc), MamaExpert, BabyCenter

Key partnerships

Investor/strategic partnerships with Granite Asia, AC Ventures, Hearst Ventures, Qualgro, brand partnerships with AIA, Kimberly-Clark, Unilever, Mandiri, Indofood, Nestle, Prudential, Mothercare

Notable customers

AIA, Kimberly-Clark, Unilever, Mandiri, Indofood, Nestle, Prudential, Mothercare, Pediasure, NielsenIQ, Cimory

Major milestones

Founded 2013 as community/events platform, transformed into tech platform 2019, launched Supermom Brand Awards (2018), raised Series A (Dec 2022), launched MomGenie AI assistant, raised S$18M Series B (Oct 2024) to expand AI and enter Vietnam, named to Forbes Asia 100 to Watch 2025 (Aug 2025).

Growth metrics

10M+ moms in community network (company site; ACV Oct 2025 cites 12M+ profiled parents); 6,000+ online communities; 1,000+ brand partners (company site); 100% client retention of top clients; LinkedIn company size 51-200 (~65 listed).

Market positioning

Positioned as SEA's largest AI-driven data platform focused on families and brands, with 10M+ moms, 6,000+ communities, and 1,000+ brand partners across Singapore, Malaysia, Indonesia, and Vietnam.

Geographic focus

Southeast Asia (Singapore HQ; operations in Malaysia, Indonesia, and Vietnam).

About Luke Lim

Investor in Supermom since 2015; co-founder of the digital platform (2019); Chairman/Founder of Louken Group; attended University of Stirling and Emeritus.

Latest news about Supermom

Supermom Raises S$18M Series B to Expand AI Parenting Data Platform in Southeast Asia

More AI in Marketing companies

Official website: https://supermombusiness.com