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TailorCare

Category: AI in Healthcare

TailorCare provides personalized, evidence-based musculoskeletal (MSK) care through value-based models, focusing on joint, back, and muscle health. TailorCare was founded in 2022. The company is led by Rachel Winokur. Based in Nashville, Tennessee, United States. Team size: 152+. Total funding raised: $15M+ (as of 2025, with $15M ARR). Latest round: Series A (exact details not disclosed). Key investors include Valtruis (WCAS company), 7wire Ventures, Cigna Ventures, TELUS Global Ventures, Valeo Ventures.

Founded
2022
Headquarters
Nashville, Tennessee, United States
Team size
152+
Total funding
$15M+ (as of 2025, with $15M ARR)

Value proposition

Delivers cost-effective, high-quality MSK care by combining data-driven clinical navigation, risk-based financial models, and technology-enabled recovery solutions.

Products and solutions

MSK care navigation and coordination, Digital physical therapy platform (via RecoveryOne acquisition), AI-powered clinical decision support tools, Behavioral coaching for adherence, Home-based recovery monitoring (via computer vision tech)

Unique value

Integration of AI advisory boards with human-centric care, focusing on musculoskeletal health through a value-based care model. Only patient-first, data-driven MSK care program purpose-built to optimize health outcomes and take downside risk.

Target customer

Medicare Advantage members and patients with musculoskeletal conditions requiring personalized care navigation and recovery support.

Industries served

Musculoskeletal healthcare, Value-based care (VBC), Digital therapeutics, Medicare Advantage services

Technology advantage

Proprietary technology stack including computer vision for at-home recovery tracking, AI-driven care navigation, and partnerships with national physical therapy networks. Full-risk MSK model with predictive modeling and AI-driven automation.

How they differentiate

TailorCare differentiates through AI-driven value-based care models specifically targeting musculoskeletal health with full-risk bearing capabilities, whereas competitors like TCARE focus on general caregiver support and TailorMed emphasizes financial navigation solutions.

Main competitors

TCARE (Tailored Care Enterprises), TailorMed, OrthoEdge, Hinge Health, Sword Health

Key partnerships

Humana Medicare Advantage (Dallas, Denver expansion), RecoveryOne (digital physical therapy platform - acquired 2024), Valtruis (parent company and strategic investor), Cigna Healthcare (through RecoveryOne integration), 7wire Ventures, TELUS Global Ventures, Valeo Ventures (investors)

Notable customers

Humana Medicare Advantage members, Health plans and risk-bearing entities

Major milestones

Acquisition of RecoveryOne (2024-12-10), Formation of AI Advisory Board (2025), Expansion into Dallas and Denver markets, Named to Inc.'s Female Founders 500 List (2025), Recognized as one of SCALE Community's Top 60 Most Influential Healthcare Leaders (2025), Launched full-risk MSK model - first of its kind, HITRUST e1 Certification (2025-10-28), Inc. Female Founders 500 List (2026), Pearl Health Top 50 Value-Based Care Thinkers (2026-04-28), Best Places to Work in Healthcare (2026), Appointed Loïc Juillard as CTO (2026-05-26), Appointed George Lyford as General Counsel (2026-02-11)

Growth metrics

152+ employees as of 2025; NPS score of +90; $15M ARR; Team expanded by 76% in 2024; Patients report 85% decrease in pain and 72% increase in function

Market positioning

Positioned as an innovator in AI-powered, personalized musculoskeletal care navigation with a focus on risk-based financial models within value-based healthcare. First-to-market with full-risk MSK model.

Geographic focus

Primary focus on major U.S. markets including Nashville (headquarters), Dallas, and Denver, with expansion into Medicare Advantage populations through partnerships like Humana.

Patents and IP

No publicly disclosed patents; innovations focus on business model and technology integration.

About Rachel Winokur

Co-founder of Bright Health Group, former Chief Business Officer at Bright Health, founder and CEO of NeueHealth (Bright Health spin-off), former Aetna executive where she helped start the population health management division, healthcare investment experience with The Carlyle Group, and early career at Goldman Sachs and Bertelsmann

Official website: