Terplee
Category: AI in Healthcare
AI-based sports mental training platform and professional certification program for athletes and teams Terplee was founded in 2022. The company is led by Kim Byung-joon (김병준). Based in Incheon, South Korea. Team size: 1-10. Latest round: Bootstrapped.
- Founded
- 2022
- Headquarters
- Incheon, South Korea
- Team size
- 1-10
Value proposition
Performance-oriented mental training based on 20+ years of academic sports psychology research, validated by multiple professional teams and international medalists
Products and solutions
IZOF-based mental diagnosis techniques, AI-based mental care solutions, TOPS (Test of Performance Strategies) sports performance strategy assessment, Planity (AI sports psychology app), iMental (mobile mental care solution), Team mental management solutions (400+ sessions: 'Strong Heart' series, athlete education materials, psychological training worksheets), Hanwha Life Mental Performance Program
Unique value
IZOF-based mental diagnosis combined with AI-powered mental care solutions, backed by patented diagnostic tools and proven effectiveness with world No.1 and national No.1 athletes
Target customer
Professional sports teams, individual athletes (golf, soccer, archery, table tennis, etc.), students (exam takers), corporate employees, public institutions
Industries served
Sports (professional teams, individual athletes), Corporate (employee mental performance), Education (students, exam takers), Public sector (military mental strength programs)
Technology advantage
IZOF (Individual Zones of Optimal Functioning) based mental diagnosis technique; AI-powered mental care solutions; 2 registered patents (Patent 1: Athlete psychological analysis method and device for mental management; Patent 2: Automated schedule management method using generative AI); ChatGPT-integrated mental care solutions
How they differentiate
Academic research-backed mental management solutions (not general counseling); patented mental diagnosis tools (TOPS, IZOF performance profile); 400+ session team mental management content library; proven effectiveness with world-class athletes; performance enhancement focus rather than pathology treatment
Main competitors
Perform (AI Sport Psychology app), Athletica.ai (adaptive endurance training), Athlete Mindset (AI coach for athletes)
Key partnerships
Inha University Industry-Academic Cooperation Foundation, Inha University Startup Support Center, Incheon Techno Park, Korea Technology Guarantee Fund (KIBO), Ministry of Culture, Sports and Tourism (MCST), Korea Sports Promotion Foundation, CNT Tech (2026 Sports Startup Leap Center operator), Qingdao University (China) — MOU for sports psychology education and Chinese Terplee program
Notable customers
FC Seoul (professional soccer team), Hanwha Life Insurance (mental performance program), Mirae Asset Securities Table Tennis Team, Samsung S1 Taekwondo Team, Incheon United FC, NC Dinos, KGC Ginseng Corporation Volleyball, Multiple professional sports teams and international medalists
Major milestones
2020: Preliminary venture company selection, 2021: Technology transfer from Inha University (1st round), 2022: Company founded (July), 2023: Venture company certification, 2024: Mirae Asset Securities Table Tennis Team mental management contract, 2024: Incheon Techno Park technology commercialization support, 2024: Patent registration (athlete psychological analysis), 2025: Patent registration (generative AI schedule management), 2025: MCST sports industry early startup incubation selection, 2025: Incheon Rising Star 5th cohort selection, 2025: MCST early-stage content production support, 2026: Selected for CNT Tech / MCST Sports Startup Leap Center (스포츠 창업도약센터)
Growth metrics
1,998+ psychology counseling sessions; 99+ mental content items; 7+ professional sports team mental training engagements (website); 5,000+ cumulative counseling cases claimed in press; 400+ team mental management content topics
Market positioning
Early-stage academic spin-off from Inha University, focused on sports psychology with AI integration, targeting expansion from professional sports to general consumers
Geographic focus
South Korea (primary); US (ongoing online counseling for US-based pro golfers); China (Qingdao University MOU for Chinese-language program distribution)
Patents and IP
Patent 1 (2024): Mental management athlete psychological analysis method and device; Patent 2 (2025): Automated schedule management method and system using generative AI; Technology transfer from Inha University Industry-Academic Cooperation Foundation (2 rounds)
About Kim Byung-joon (김병준)
Professor at Inha University, Department of Physical Education; 20+ years teaching experience; 15+ years sports psychology counseling; Former President of Korean Society of Sport Psychology; First sports psychology specialist for a professional team (FC Seoul)
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Official website: https://www.tufly.co.kr/