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Thema

Category: AI in Analytics & BI

AI-native company building the infrastructure layer for understanding markets, serving private equity investors with portfolio expansion and risk intelligence. Thema was founded in 2022. The company is led by Finn MacCabe. Based in Spitalfields, London, England. Team size: 11-50. Total funding raised: $6.2M. Latest round: Pre-Seed. Key investors include Stride.vc, KDX, Capital Allocators, angel investors including former chair of KPMG.

Founded
2022
Headquarters
Spitalfields, London, England
Team size
11-50
Total funding
$6.2M

Value proposition

Thema provides a living, continuously updated map of market structure — replacing fragmented consulting reports and static sourcing tools — so PE investors can see where to defend, where to expand, and where to originate deals across their portfolios.

Products and solutions

Portfolio Expansion Infrastructure platform with three core use cases: (1) Portfolio Risk — spot shifts and emerging risk across holdings, (2) Platform Expansion — grow holdings into adjacent markets with IC-ready expansion paths, (3) Market Origination — find new platforms and buy-and-build opportunities across fragmented markets.

Unique value

Most tools answer 'What companies look similar?' Thema answers 'What does the market actually look like — and what should we do about it?' — providing a living, versioned map of market structure rather than point-in-time company lists.

Target customer

Private equity firms, investment managers, corporate strategists, and investment committees making billion-dollar expansion and risk decisions.

Industries served

Private Equity, Investment Management, Corporate Strategy, Financial Services

Technology advantage

Proprietary AI techniques developed by co-founder Dr. Dimo Angelov (creator of Top2Vec, 3k+ GitHub stars) that process web-scale data (hundreds of terabytes) to algorithmically discover market structure, company clustering, adjacencies, and competitive dynamics that don't exist in any database. Versioned representations track how markets evolve over time.

How they differentiate

Thema focuses on market structure mapping and portfolio expansion strategy rather than document search or diligence workflow. It provides a continuously updated, living view of market topology vs. point-in-time sourcing tools or one-off consulting reports. Built specifically for PE platform expansion decisions with IC-ready outputs.

Main competitors

Brightwave, Hebbia, Transacted

Key partnerships

University of Cambridge (UK government-backed trustworthy AI programme), Stride.vc (lead investor), Innovate UK (government grants)

Notable customers

Tier-1 private equity firms (unnamed, referenced in testimonials), Tier-1 Consultancy, Top-10 Global Bank, Leading Tech Buyout PE firm, Top European Private Equity Firm

Major milestones

Feb 2026: Raised $6.2M combined ($4.5M pre-seed led by Stride.vc + $1.7M UK government grant with University of Cambridge), Developed in collaboration with tier-one PE firms and UK government-backed programme

Market positioning

Early-stage category creator in 'Portfolio Expansion Infrastructure' — positioned as the AI infrastructure layer for understanding markets, targeting the gap between traditional sourcing tools (which find companies) and consultants (which produce one-off reports).

Geographic focus

UK/Europe (London-based) with global PE firm customer base

About Finn MacCabe

Ex-Founder of Zero 1 (raised £20M+ from FTSE 100 corporates and VCs); Board Member at Lifted (Series A VC-backed); former roles at Accenture Song and heata; BA in Philosophy from The University of Manchester

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